Job Description

We are seeking a strategic Corporate Marketing Manager to lead our client's global marketing function and drive a bold rebranding and digital communication strategy. Based in Vancouver, you will modernize the brand, unify business units under a shared identity, and elevate the company's digital presence.
As Corporate Marketing Manager, you will be responsible for:Corporate Rebranding & Positioning

• Under the direction of the CMO and CFO, execute a full-scale corporate rebranding exercise, including brand architecture, messaging framework, visual identity, and tone of voice that reflects our evolution from a manufacturing company to a diversified innovation group.
• Develop a compelling corporate narrative that resonates with investors, analysts, media, customers, and employees.
• Conduct market research, stakeholder interviews, and competitive analysis to inform brand positioning and differentiation.

Global Digital Communication Strategy

• Design and implement a group-wide digital communication strategy to unify and modernize our online presence.
• Overhaul and maintain the corporate website, ensuring it serves as a dynamic hub for investor relations, thought leadership, ESG reporting, and business unit visibility.
• Establish a centralized content strategy with clear governance, workflows, and editorial calendars for all digital channels (web, social media, email, intranet).
• Audit and revitalize digital content across all business units, ensuring consistency, accuracy, and engagement.
• Corporate Marketing & Communications
• Contribute to all aspects of corporate marketing, including annual reports, press releases, media relations, executive thought leadership, presentations, and corporate profiles.
• Partner with Investor Relations to enhance investor-facing communications, ensuring clarity on our diversified business model and growth strategy.
• Serve as the primary contact point for corporate brand matters and act as a brand guardian across the organization.

Team Leadership & Change Management

• Build and lead a small, agile corporate marketing team.
• Act as a change agent, educating and aligning regional and business unit marketing teams on brand standards and digital best practices.
• Implement training programs, brand toolkits, and digital governance policies to ensure consistency and compliance.

Measurement & Optimization

• Define KPIs for brand health, digital engagement, media coverage, and stakeholder perception.
• Use analytics tools to track performance and report regularly to senior leadership.
• Continuously refine strategy based on data, feedback, and market dynamics.

MPI does not discriminate on the basis of race, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, or based on an individual's status in any group or class otherwise protected under applicable human rights legislation. MPI encourages applications from minorities, women, the disabled and all other qualified applicants.MPI does not discriminate on the basis of race, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, or based on an individual's status in any group or class otherwise protected under applicable human rights legislation. MPI encourages applications from minorities, women, the disabled and all other qualified applicants
A competitive salary range of $108 000 to $150 000 CAD annually.A high-visibility leadership role in a well-established organization.
A successful Corporate Marketing Manager should have:

• Bachelor's degree in Marketing, Communications, Business, or related field. MBA or advanced degree preferred.
• 8+ years of experience in corporate marketing, brand strategy, or integrated communications, preferably within industrial, technology, or manufacturing sectors.
• Proven success in leading corporate rebranding initiatives and transforming legacy brand perceptions.
• Demonstrated expertise in digital marketing strategy, including website management, SEO, content marketing, and social media (especially LinkedIn and B2B platforms).
• Strong experience with investor communications and working in a publicly listed environment.
• Excellent writing, presentation, and storytelling skills with the ability to distil complex technical and strategic concepts into compelling narratives.
• Experience managing cross-functional, global teams and influencing stakeholders across cultures and time zones.
• Proficiency in CMS platforms (e.g., WordPress), marketing automation tools (e.g., HubSpot), analytics (Google Analytics, Meltwater), and collaboration software (e.g., Asana, Slack).

Our client is a global leader with over 50 years of heritage in engineering and manufacturing. What began as a niche engineering firm has grown into a diversified group spanning advanced technologies, manufacturing solutions, and proprietary brands.
At a pivotal stage of transformation, the company is rebranding to reflect its evolution from a traditional manufacturer into a modern, innovation-driven, technology-focused group. To support this ambition, we are seeking a visionary Corporate Marketing Manager to drive the rebranding, lead digital transformation initiatives, and position the business as a forward-thinking global leader.

• A competitive salary range of $108 000 to $150 000 CAD annually.
• Performances bonuses
• Comprehensive benefits package
• Flexible work arrangements with a base in Burnaby (BC), Canada
• A high-visibility leadership role in a well-established organization.
• Opportunities to shape and influence the future of a respected company.
• A collaborative work environment that encourages innovation and growth.
• Access to resources and tools to support professional development.

This is a permanent role based in Burnaby (BC) offering an exciting opportunity to make a significant impact. If you are a marketing professional looking to advance your career, we encourage you to apply today!

Skills Required