Job Description

Who we are:


Geotab \xc2\xae is a global leader in IoT and connected transportation and certified \xe2\x80\x9cGreat Place to Work\xe2\x84\xa2.\xe2\x80\x9d We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.


Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab\xe2\x80\x99s open platform and Geotab Marketplace \xc2\xae, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.


Our team is growing and we\xe2\x80\x99re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it\xe2\x80\x99s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.



Who you are:


We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Corporate Marketing Manager who will be at the forefront of our growth journey, responsible for creating and executing dynamic marketing campaign strategies that align with our business objectives, strategic pillars, and Level 1 product development lifecycles. You\'ll lead the charge in developing compelling corporate GTM materials, collaborating closely with segment and regional teams to enhance our growth trajectory and bolster our global brand visibility. If you love technology, and are keen to join an industry leader \xe2\x80\x94 we would love to hear from you!


What you\xe2\x80\x99ll do:



As a Corporate Marketing Manager you will focus on the full marketing funnel, driving conversions, promoting our innovative solutions, and managing demand generation. You\'ll be the quarterback of all lead sources, working hand-in-hand with our sales team to propel our revenue pipeline to new heights.



You\'ll also be a savvy budget manager, continuously optimizing spend, conducting ROI analysis, and tracking key performance metrics against KPAs. Your adaptability will shine as you navigate diverse projects and deadlines in our dynamic and fast-paced environment.


Imagine crafting value-driven messages that not only resonates but make our prospects and customers true Geotab enthusiasts. You\'ll work with cross-functional teams and creative agencies to bring these strategies to life, leaving a differentiated imprint on the marketing landscape.

How you\xe2\x80\x99ll make an impact:

• • Partner with Solutions marketing, Product Management, Segment Marketing, Channel marketing, and Regional marketing to develop a strong command of sales pipeline, strategic business objectives, revenue targets, product roadmap and overall impact of the corporate marketing strategy, and budgets.
  • Identify corporate horizontal marketing strategies and establish long term (1 to 3 years) marketing objectives along with short term (Quarterly) tactics e.g. Safety, Data Intelligence etc.
  • Develop integrated marketing campaigns by collaborating with internal teams to successfully execute program activity including advertising planning (media, creative and content), PR, product launches, events, and reseller/channel campaigns.
  • For Level 1 Product/Solution Development Lifecycles, lead the corporate marketing deliverables in the GTM process integrating at the segment level to achieve business objectives and track against KPAs and establish go-forward actions, including opportunities to exploit and counter measures to deploy.
  • Become a subject matter expert within the marketing organization on corporate horizonals.
  • Stay current with the competitive/market landscape to actively address customer pain-points and differentiate Geotab in the marketplace.
  • Maintain Ideal Customer Profile (ICP) and continuously develop buyer personas/committees to inform campaign/content strategy at the segment and targeted account level.
  • Lead, collaborate and guide agencies, vendors and other internal departments so that segment marketing objectives can be met effectively.
  • Work with Marketing Automation and Sales Operations teams to develop digital nurturing campaigns optimizing marketing qualification methodology for pass-thru of leads to resellers/channel partners.
  • Against KPAs, continuously monitor and analyze metrics associated with campaigns to inform future marketing plans and diversity of programs based on what\'s working/isn\xe2\x80\x99t, budget management, marketing ROI analysis and performance tracking and optimization.
  • Be an engine for evolution and positive change by focusing on continuous skills development, and identifying/ improving marketing processes and tools.

What you\xe2\x80\x99ll bring to this role:

• • 5-8 years experience in integrated marketing campaign strategy, identifying target segments and audiences to deliver business growth.
  • Previous experience in telematics/connected transportation solutions, IoT, or comparable industry, and B2B IT or software industry marketing is an asset.
  • Demonstrated marketing strategy development and execution with measurable outcomes and data-driven and analytical approach to decision-making.
  • Proficient in account-based marketing (ABM) and persona targeting high value prospects with ABM platforms such as 6sense, Demandbase or Zoominfo preferred.
  • Exceptional verbal and written communication skills with ability to lead, influence and work across organizational boundaries with a strong track record of cross-functional collaboration.
  • Strong project management skills; able to identify needs, develop effective solutions and manage projects through to completion.
  • Understanding of agile marketing is considered an asset.
  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and relationship management skills.
  • Technical competence using workflow tools (WRIKE, Jira), software and CRM programs, AI tools e.g. Google (Sheets, Docs, Slides), Chat GPT, Duet AI in Google Cloud.
  • Ability to travel up to 10% of the time. Ability to travel internationally.

#LI-GF1


If you got this far, we hope you\'re feeling excited about this role! Even if you don\'t feel you meet every single requirement, we still encourage you to apply.


Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.


Why job seekers choose Geotab:


Work from home and flex work arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

• The above are offered to full-time permanent employees only

How we work:


At Geotab, we have adopted a flexible first working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!


We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish \xe2\x80\x93 in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Click here to learn more about what happens with your personal data.