Toyota Canada Inc. currently has an exciting opportunity for an experienced communicator in our External Affairs department. This is a full-time opportunity and will report to the Manager, Corporate Communications. The selected candidate will plan and coordinate the company's national social contribution programs. The role also leads proactive PR and communications activities - including events - to build corporate and brand reputation with a variety of key stakeholders.
What We'll Bring:
Company & Culture
A hybrid work environment
A work environment built on teamwork, flexibility and respect
Professional growth and development programs to help advance your career
A focus on respect for people and continuous improvement
Summer Hours - condensed work week during the summer
Benefits
Competitive compensation package including bonus
Extended health care and dental benefits effective immediately
Company pension plan with additional employer contributions
Associate vehicle discount program
Reimbursement programs (tuition & fitness)
Paid holiday shutdown and competitive paid time off benefits
Sabbatical leave program
What You'll be Doing:
Social Contribution - Corporate
Plan and execute Toyota Canada's corporate social contribution (community investment) programs / initiatives
Responsible for the communication of the company's social contribution (community investment) activities
Social Contribution - Toyota Canada Foundation
Plan and execute the Toyota Canada Foundation's programs and initiatives
Responsible for the communication of the Foundation's social contribution (community investment) activities
Event Planning and Execution
Plan and execute significant media / PR / communications / social contribution events for key stakeholders
Ensure events advance TCI's brands, thought leadership, business priorities and key messaging
Brand PR - Toyota and Lexus Brands
Work closely with the Brand Marketing teams (Toyota and Lexus) to support and leverage brand activity
Seek, develop and deliver opportunities to build TCI's brands through communications and PR activity
Media Relations
Proactively seek, develop and pitch positive stories related to brand initiatives and social contribution at TCI to earn
media coverage using various tools (events, stunts, surveys, media releases, etc.)
Coordinate messaging for - and preparation of - corporate spokespersons, as required
Communications Material Development
Write, edit and proofread materials for a variety of audiences (key messages, Q&As, fact sheets, media releases, social
media messaging, internal communications messaging, speeches, web site content, presentations, etc.)
Provide direction for supporting agencies and suppliers, as required
Support Manager with issues management and reactive media relations, as required
Planning and Reporting
Work with the team to propose, coordinate and track the Corporate Communications budget
Work with Corporate Communications Manager with strategic planning to meet department objectives Work with Corporate Communications Manager to prepare reports and proposals for Senior Management
What You'll Bring:
University degree, preferably in Public Relations or Communications
5-10 years of communications and/or public relations experience, preferably in a corporate environment (ideally, including media relations, brand PR, events and community investment)
A genuine passion for community and an understanding of the important role of NGOs and other not-for-profits
Solid understanding of how social contribution, brand PR & communications contribute to corporate reputation
Strong sense of ownership and personal responsibility for corporate and brand reputation
High degree of tact, diplomacy and professionalism, as well as extremely strong relationship-building, interpersonal and verbal communication skills
Comfort working with a variety of stakeholders, including senior executives, media and community groups
Experience planning and managing significant (and successful!) corporate events
A nose for news and the ability to see PR opportunities when others might not
The ability to creatively leverage and pitch PR opportunities to maximize earned media coverage
Strong organizational skills and the ability to produce high quality content while managing multiple projects
Excellent writing skills with an ability to simplify concepts and tailor messaging to specific audiences
Strong editing and proofreading skills
Experience working or volunteering with NGOs / not-for-profit organizations is a definite asset
Journalism experience is a definite asset
Written and spoken French is an asset
About Us
Toyota Canada Inc. is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.
What Sets Us Apart?
A focus on people, passion for Toyota, innovation and continuous improvement have made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.
What You Should Know:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law. Please advise us at any point during the recruitment and selection process or your employment if you require accommodation.
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