Job Description

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About the Opportunity
Our client, a leader in the hardscaping manufacturing industry is looking for a Copy Writer/Content Creator.
As the Communications Specialist, your top priority is to produce a consistent stream of SEO optimized content. You will research, collaborate and craft a variety of blogs, case studies, FAQs etc. with a focused mission to improve ranking for all three websites. You will also play a visible role across our social media presence including leading our dedicated Dealer Social Media program and owning social listening across all company and key industry social groups.
Reporting to the Assistant Manager, Social Media you will work with subject matter experts across our five regional operations to uncover insights and best practices and turn that knowledge into compelling web and social content that elevates the brand and presence. You will also work cross functionally with our Creative Production and Web teams to make your content come to life.
Some of your specific responsibilities will include:
Long-form SEO Copy Writing
Research, collaborate with subject matter experts, write and edit web content for search optimization across three websites (Contractor, Commercial and Homeowner) - Minimum of 8-12 pieces per month
Includes blogs, article pages, how to pages, project case studies, FAQs, white pages etc.
Provide the Creative Production team with copy needed to support the development of the annual product catalog.
Review and edit copy written by the Product, Programs, and Commercial teams ensuring alignment with the brand tone.
Includes brochures, press releases, print ads, social post copy, email copy etc.
Champion the maintenance of brand identity standards across all communication materials, ensuring consistency and alignment with brand guidelines.
Social Media Planning and Execution

• Own the go to market execution of the Dealer social media program including

o Planning and establishing the monthly content calendar
o Creating at least 4 pieces of content through Canva or Adobe with post copy
o Scheduling and managing content execution in platform across all target groups
o Continuing to build out the Dealer social content library and track usage
o Track and report social content performance by group to stakeholders
o Oversee the competitive landscape, bringing forward new opportunities

• Moderate five company and Industry social groups

o Social listening for conversations that need action or follow up
o Consulting subject matter experts and stakeholders for responses
o Capture share new opportunities or insights for activation
o Identify other industry groups that require social listening

• Support the YouTube search go to market execution including editing videos and optimizing titles, descriptions, and tags for better reach and engagement.

• Support the Assistant Social Media Manager in developing content for the core social profiles, supporting coverage during key events, monitoring engagement, responding to inquiries, as well as tracking and reporting.

What Will Make You Successful:

• Bachelor degree in Journalism, Communications, English, or Marketing

• 2+ years of experience in copy writing, social content creation and social media management.

• Strong writing, editing and copywriting skills with an eye for detail and brand voice.

• Strong knowledge of SEO best practices and web content optimization.

• Well versed in Canva and Adobe Suite for content creation.

• Experience with social listening and social media management tools.

• Ability to be successful leading initiatives across a highly matrixed team

• Curious with an enthusiasm for learning about the hardscaping industry

• Highly organized, ability to manage multiple projects and meet deadlines in a fast-paced environment

• Creative thinker with a passion for copy writing and content creation

• Frequent travel across our U.S. Regions for social media coverage of events

COMPENSATION:

• Competitive salary with an additional bonus opportunity

• 3 weeks paid vacation, plus paid holiday December closure

• Escalating employer-match pension contributions after one year of service

• Generous corporate profit-sharing program

• Comprehensive benefits package including Health, Dental, and Life Insurance coverage.

• Employee discount on products

#P1

Skills Required