Job Description

We\xe2\x80\x99re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what\xe2\x80\x99s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit



**NOTE: This is a temporary role supporting maternity leave coverage.

What you\xe2\x80\x99ll be doing

The Marketing & Communications group is responsible for developing Brand & Line of business social media marketing \xe2\x80\x93 paid & organic. As the Coordinator, Social Media Marketing, you are accountable for working with a center of excellence team that leads the strategy, planning and implementation of Social Media across the Enterprise on behalf of the Customer Marketing team. The position will work with different stakeholders including Channel, Marketing, Corporate Communications/PR, Agencies and Vendors to further the adoption and integration of Social Media throughout the Enterprise. You will be positioned to both build the CIBC brand through Purpose-driven storytelling, content coordination, and effective social media management, as well as drive sales opportunities through support of Advisor social media channels.

At CIBC we enable the work environment most optimal for you to thrive in your role. You\xe2\x80\x99ll have the flexibility to manage your work activities within a hybrid work arrangement where you\xe2\x80\x99ll spend 1-3 days per week on-site, while other days will be remote.

How you\'ll succeed

• Enterprise social media coordination, planning and delivery: Deliver best-in-class social creative and plans, working with cross-functional teams including agencies, internal channel partners, PR & communications, media, and market research. You\'ll work closely with the Content team and internal partners to plan and deliver Purpose-centric storytelling for social media. You will develop creative briefs and own Intakes for organic social media creative. You will need to monitor, analyze, and report on organic social media to identify areas of opportunity, setting targets and timelines for social media programs and key initiatives. You will need to organize and manage content into a user-friendly library that is compliant with internal standards, and develop and maintain a process workflow that ensures consistent execution and delivery of social media. This role will support development of social media listening reports and regular reviews of enterprise content activity, and will proactively seek out new opportunities to find better ways to work and achieve our goals. Share cutting-edge news and capabilities with partners and across the team, so as to build our team\xe2\x80\x99s reputation as thought leaders. As subject matter expert, you\'ll provide social media expertise and implementation for Marketing scope within Enterprise programs where applicable, staying on top of new and emerging social platform trends in the market, and perform research and share social media learnings with team members by championing best practices and processes.
• Employee Advocacy Social Media Support (Mortgage Advisor Channel): Partnering with Mobile Advice line of business to deliver effective employee advocacy framework for the Mobile Advisor Channel that supports both brand building and social selling. The Coordinator, Social Media will curate and share relevant and engaging content for Mortgage Advisor social media, manage a shared mailbox responding to Advisor inquiries and providing coaching, guidance and governance support as required. You will monitor and flag MA social alerts to Mobile Channel leaders for action. You will lead monthly social media calls with our internal partners engaged in employee advocacy programs across the enterprise, and provide Mobile Advisors and leaders with social media program updates (e.g. revised guidelines, Playbook etc). This role will act as a key consultant for leaders and advisors seeking to integrate social media into their business development activities. This will require collaboration with various digital partners, Banking Centres, Mobile Advice, Wealth Management and other business development teams and vendors to help ensure optimal social media experience with respect to content and brand.

Who you are

• Education: Undergraduate Degree or Diploma
• Demonstrated experience in social media planning and content coordination (1-2 years minimum)
• Demonstrated experience in social media governance within an Enterprise ecosystem
• Relationship building and stakeholder management with experience working in or with matrixed organizations. Experience managing creative and media agencies or partners is an asset.
• Strong communication skills - both written and verbal.
• Strong attention to detail and proofreading skills
• Experience using, and a deep understanding of the nuances of Instagram, Facebook, LinkedIn, Twitter and YouTube.
• Proficient using the latest versions of Microsoft Word, Excel, PowerPoint.
• Competent writing skills, with a talent for crafting impactful messaging that is appropriate for the social channel being used.
• Ability to write an informative brief that clearly and confidently articulates vision and process.
• Ability to translate direction from leadership into social media deliverables.
• Ability to self-start and accomplish multiple priorities.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

What CIBC offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary and MomentMakers, our social, points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
• We cultivate a culture where you can express your ambition through initiatives to invest in your growth and development.

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact

You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

Job Location Toronto-81 Bay, 33rd Floor

Employment Type Temporary (Fixed Term)

Weekly Hours 37.5

Skills

Brand Building, Cross-Functional Teamwork, Social Media, Social Media Channels, Social Media Communications, Social Media Posting, Social Media Publishing, Social Media Setup, Social Media Tools

CIBC