Job Description

Position Number:

50021706 /

Department:

General Administration, Concordia Continuing Education

Grade:

GR12

Campus:

Sir George Williams (Downtown)

Salary:

$86,159.93 - $102,917.74 per annum

Union/Association/HR Policy:

CUPEU

Posting deadline:

July 24, 2025



Recognized as Canada's top university under the age of 50, and one of Montreal's top Employers, Concordia University is the place to be if you are looking to grow, contribute and innovate in a dynamic and multicultural environment.


Be part of a community that addresses society's big challenges, supports your personal and professional growth, and makes a real impact in building a more sustainable world.


As a member of our community, you will have access to comprehensive benefits, a defined pension plan and numerous on site well-being facilities such as a state of the art gym and health clinic as well as a variety of educational and cultural opportunities.

NOTE:

This posting represents a one (1) year contract.

SCOPEThe incumbent develop and implement global marketing strategies and communication plans with all Concordia units offering Professional and Executive Education. They coordinate multiple brands management with coherence and alignment to meet institutional objectives and clarify institutional value propositions to diverse new targeted audiences. They consult and collaborate with all stakeholders to gather relevant information from different perspectives and expertise.

PRIMARY RESPONSIBILITIES

Consult, collaborate and make sure to gather information from all units' perspectives, priorities, and expertise for data-driven decision-making process. Monitor industry trends, news, and competitive activities to identify strategic communication and proactive outreach opportunities; stay informed about emerging communication and outreach technologies and tools to innovate and continuously improve strategies and tactics. Coordinate, plan, advise, and support all activities related to the marketing plan in collaboration with the Senior Director Program. Develop and execute comprehensive marketing strategies across various channels. Write/create content and oversee the production of communication materials on behalf of Concordia Lifelong Learning unit (web content, notices, articles, electronic newsletters, videos, reports, brochures, leaflets, photographic portraits, emails, and other media elements); ensure these documents are clear, up-to-date, well-written, use appropriate imagery and tone, target the intended audience while reflecting Concordia's identity and brand; liaise with other units within the communications service as needed and supervise project timelines and deliverables. Implement, communicate, and promote the Lifelong Learning marketing strategy to all stakeholders. Conduct research on best practices, consult with all stakeholders, benchmark against the market. Optimize our social media presence and monitor the advertising campaigns. Analyze campaign performance against ROI and KPIs, making data-driven decisions. Analyze and establish an evaluation process for assessing the achievement of established communication objectives using quantifiable indicators to measure the effectiveness of tactics and formulate data-driven recommendations for improvement. Work with the Senior Director Strategy and Transformation to develop and promote the Concordia Lifelong Learning Strategy to different audiences. Collaborate creatively with internal teams and external partners to refine user experiences (platforms, website, documentation, visuals, etc.). Monitor and advise on the units' marketing annual budget in collaboration with Senior Directors Program and Senior Director Administration. Coordinate the design, development, implementation, and evaluation of all Concordia Lifelong Learning brands guidelines. Coordinate the user experience satisfaction activities. Support and provide advice and recommendations on the assessment of technologies in support of excellent brands visibility, user experience, and data collection for optimal reach and conversion. Prepare briefings for interviews and speeches by the AVPPEV by conducting appropriate research. Lead committees and working groups as required

QUALIFICATIONS

Bachelor's Degree in a marketing, communication or in field related to the primary responsibilities and two to four years of relevant experience Very good knowledge (Level 5) of spoken and written English and good knowledge (Level 4) of spoken and written French. Good knowledge (Intermediate Level) of Word (able to do mail merges), Excel (able to create graphics using data in spreadsheets and incorporate graphics into other programs), and PowerPoint (able to create templates) in a Windows environment Understanding of the socio-economic, political, and cultural ecosystem of Quebec Demonstrated skills in interviewing, writing, editing, and proofreading Superior communications skills Proven track record of success in conceptualizing, developing and implementing sophisticated and differentiated communication strategies. Proven experience in digital marketing, including SEO/SEM, marketing databases, email, social media, and display advertising. Proficient with website analytics tools and familiar with A/B testing and multivariate experiments. Strong technical skills, including a working knowledge of HTML, CSS, and JavaScript. Experience with Google Adwords, Adobe Experience Manager or similar CMS, and design software like Adobe Photoshop/Illustrator/InDesign. Excellent analytical abilities, with a knack for measuring and optimizing customer journeys and marketing funnels. Proven ability to translate technical information into language understood by the layperson. Interpersonal skills. Ability to work independently and as part of a team. Demonstrated organizational and project-management skills, with a track record for meeting tight deadlines, providing proactive responses, dealing with multiple stakeholders and project owners, performing well under pressure Keen attention to details. Excellent problem-solving skills; developed sense of innovation and entrepreneurship. Demonstrated creativity, critical thinking, resourcefulness, and political tact. Approachability (is sensitive and patient with others) and composure (is a calming influence in a difficult situation). Ability to adapt quickly to changing situations and priorities. Full understanding of social media and web-based platforms. Ability to adapt to and learn new technology.

Due to the volume of applications, only selected candidates will be contacted by our Talent Team.





Concordia University is an English-language institution of higher learning at which the primary language of instruction and research is English. Since this position supports academic and administrative functions of the university, proficiency in English and French, as indicated, is required.

IMPORTANT: The language and computer skills of short-listed candidates will be tested.

Territorial Acknowledgement

Concordia University is located on unceded Indigenous lands. The Kanien'keha:ka Nation is recognized as the custodians of the lands and waters on which we gather today. Tiohtia:ke/Montreal is historically known as a gathering place for many First Nations. Today, it is home to a diverse population of Indigenous and other peoples. We respect the continued connections with the past, present and future in our ongoing relationships with Indigenous and other peoples within the Montreal community.

Employment Equity

Concordia University is strongly committed to employment equity within its community, and to recruiting a diverse faculty and staff. The University encourages applications from all qualified candidates, including women, members of visible minorities, Indigenous persons, members of sexual minorities, persons with disabilities, and others who may contribute to diversification; candidates are invited to self-identify in their applications. As part of your application, you will be asked to complete a diversity survey. This information is voluntary and any information collected for this purpose is confidential and cannot be accessed by search committees or human resources employees. Results will be aggregated and used to help Concordia achieve its goal to see all members of our community not only reflected, but welcomed, included and supported in their efforts to contribute to all areas of university life.

Accessibility

Concordia desires to increase diversity among its community members and we strive to make our recruitment processes as accessible as possible and provide accommodations as required for applicants. If you are contacted for an interview and anticipate needing accommodations during the process, please contact, in confidence, hr-employment@concordia.ca

Immigration Status

All qualified candidates are encouraged to apply; however, Canadian and Permanent Residents will be given priority. To comply with the Government of Canada's reporting requirements, the University is obliged to gather information about applicants' status as either Permanent Residents of Canada or Canadian citizens.