Job Description

Job Summary

Folklorama is seeking a motivated team member to join our marketing and communications team as Coordinator, Digital Marketing. Responsible for driving Folklorama's online presence through engaging content, digital advertising, and thoughtful storytelling, this role blends creativity with strategy to amplify the organization's brand year-round. The ideal candidate has a strong grasp of digital marketing tools and trends, is highly creative, and has a passion for promoting cultural diversity and community connection through impactful campaigns that inspire audiences locally and beyond.

Responsibilities

Plan, design, and produce digital media content that supports all areas of the organization, including the annual Folklorama Festival, Folklorama 365 year-round programming, member features, scholarship and awards promotions, and special projects. Oversee and curate content for all Folklorama social media channels, maintaining an annual content calendar, ensuring timely and relevant postings, and fostering meaningful community engagement. Lead the development of a social strategy to amplify Folklorama's Ethno-Cultural Arts division and incorporate the #CelebrateEverything initiative. Design, manage, and evaluate paid advertising campaigns across Google and Meta platforms to drive awareness, engagement, and conversions for Folklorama programs and initiatives. Develop and execute email marketing campaigns, including the monthly Llama Tale newsletter, Festival communications, and other audience engagement initiatives, ensuring alignment with brand voice and strategic objectives. Lead the planning and production of photo and video content during the Folklorama Festival, coordinating with internal teams, photographers, and videographers to capture key moments that showcase the event's cultural vibrancy. Support the design and execution of Folklorama's annual #GivingTuesday fundraising campaign, ensuring engaging creative, cohesive messaging, and measurable impact. Manage and maintain Folklorama's photo and video asset library, leading a comprehensive initiative to organize, standardize, and ensure consistency across all media folders. Prepare and present monthly performance reports for social media and website analytics, identifying trends and insights to inform future strategies. Research, write, and publish SEO-driven blog content to enhance Folklorama's online visibility, highlight community stories, and strengthen engagement with diverse audiences.

Skills

Degree or diploma in Creative Communications; other post-secondary degrees in marketing, communications or related disciplines may be considered. Minimum 2-3 years' experience in a similar role

Photography, videography, and editing skills.

Proficient in SEO best practices, Google Analytics, Google non-profit accounts and Google Ads. Proficient in all the social media platforms, including but not limited to Facebook, Instagram, TikTok, LinkedIn, and YouTube. Proficient in the Microsoft Office suite. Experience with Adobe programs is an asset. Experience with WordPress content system management is an asset Exceptional communication skills, both verbal and written.Community and culturally minded, results-driven individual. Superior organizational skills; detail-oriented; focused with a high level of initiative and energy. Ability to produce high-quality work on a deadline and comfortable managing multiple projects and priorities. Demonstrated ability to think creatively and analytically. Demonstrated ability to work effectively both independently and in a team environment.
If you consider yourself qualified for this position, kindly submit your cover letter and resume to Vanessa Desorcy, Director, Marketing, Communications & Engagement at
postings@folklorama.ca.

Job Types: Full-time, Permanent

Pay: From $45,000.00 per year

Work Location: In person

Application deadline: 2025-10-31
Expected start date: 2026-01-05