Job Description

Company Description

Current Indigo employees should apply through the Internal Mobility page using your @indigo.ca email address.

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 150 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE

• We love books and all things beautiful
• We are Canada\xe2\x80\x99s Cultural Department Store
• Books are our heart and our soul and Great Books are JUST the Beginning\xe2\x80\xa6

We play by the following rules:

• We exist to add joy to our customers\xe2\x80\x99 lives each and every time they interact with us and our products
• Our job is to create joyful moments for our customers
• We treat each other the way we\xe2\x80\x99d treat a valued friend
• We inspire each other to do our best work
• We seek to ignite creativity and innovation every day
• We give back to the communities in which we operate

As the Coordinator, Community Management & Content Creator, you will be responsible for monitoring/analyzing/reporting on Indigo\xe2\x80\x99s social channels as well as creating/ideating video content for our social channels including, but not limited to, Instagram, Facebook, Twitter, TikTok, Pinterest, YouTube and LinkedIn. This hybrid role seamlessly weaves Indigo\xe2\x80\x99s brand values, tone, and voice together by managing our community and brand needs and creating and deploying content across our social channels. The role will include calendar management/development, content deployment, content monitoring/engagement, and strategic social listening.

WHAT YOU\'LL DO

• Bring Social Media Playbook and content calendars to life in collaboration with social media team
• Adopt brand language and tone of voice, and represent Indigo across all public-facing channels (including but not limited to, Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube etc.)
• Compilation of data, extraction of insights and tactical execution.
• Thorough data analysis and identification of patterns/trends/themes from the \xe2\x80\x9cfront lines\xe2\x80\x9d to help frame opportunities and inform broader Indigo team (creative, marketing, merchants, etc.) as they arise.
• Support communities across multiple accounts concurrently, including, but not limited to responding to inquires/comments and directing them to the right stakeholders.
• Schedule, monitor and respond to social media posts and the community, escalating issues to the appropriate stakeholders as needed
• Act as a customer service extension, partnering with the appropriate cross-functional partners.
• Keep informed on changing technologies and their applications.
• Identify and respond to ad hoc content and engagement opportunities
• Deploy social media posts
• Conduct social media listening and sentiment analysis
• Create campaign pulse reports/hindsight decks
• Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes
• Proactively identify and anticipate customer expectations and needs
• Embrace and seek out technology that creates high tech and high touch solutions for Indigo\xe2\x80\x99s customers
• Challenge the status quo by identifying areas for improvement, diagnosing issues and working to resolve them
• Collaborate with others to drive flexible and iterative solutions, quickly and easily
• Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself
• Help others see the impacts of their efforts and proactively engage other functions to get input
• Encourage others to freely share their point of view and be open to feedback
• Model Indigo\xe2\x80\x99s beliefs and convey a positive image in everything you do
• Celebrate diversity of thought and have an open mindset
• Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
• Embrace, champion and influence change through your team and/or the organization

Qualifications

WHO YOU ARE:

• Minimum 2 years community management, analytics and video creation experience
• University Degree with a focus in Marketing, Communications, or related field
• Knowledge of digital marketing tactics, including SEO, web analytics and social media with community building experience
• Experience drafting social reports, working with editorial and content calendars
• Agility and adaptability to pivot priorities
• Proficiency of social media listening and publishing tools such as Hootsuite, Later, and Sprout Social
• Demonstrated curiosity and enthusiasm to learn and solve problems
• Demonstrated knowledge of cultural trends and brands on social
• Ability to understand and uphold rules and regulations for community management
• Strong communication and problem-solving skills
• Desire to keep informed on changing technologies and their applications
• Innate desire to share knowledge to help others grow (peers, community)
• Bilingualism in English and French considered an asset
• Community Management requires some evening and weekend work

Additional Information

At Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at Support-HR@indigo.ca if you require an accommodation at any time during the recruitment process.

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Indigo