Job Description

Job Title: Conversion Copywriter
Salary Range: $70,000- $80,000 depending on experience

About Wise Publishing:
Wise Publishing, Inc. is a digital publisher and technology company but were much more than that; were a group of talented, passionate people who believe that consumers deserve the best possible information to help them make smart choices and get ahead.
Our purpose is to empower everyone to live a richer life.
Our core products are our widely read, high-quality personal finance brands, Moneywise.com, Money.ca, and Bestcards.com which serve the U.S. and Canada respectively, reaching tens of millions of people monthly.

About the Position:
Wise Publishing is growing! We're searching for a talented and strategic Conversion Copywriter to join our Content Monetization team. If you have a flair for persuasive writing, a passion for personal finance, and a knack for turning readers into action-takers, we want to hear from you. In this role, you\'ll be instrumental in enhancing our articles, landers, and sponsored content, combining editorial and commercial elements into compelling calls to action and boosting reader engagement. Youll achieve this by:

• Integrating conversion-driven elements into personal finance content.
• Collaborating with cross-functional teams and occasionally with external partners and clients to ensure content meets strategic goals.

Responsibilities (What Youll Do):

• Write and edit hybrid articles daily, incorporating commercial insights into editorial content.
• Develop and optimize landing pages to promote affiliate links and conversion paths.
• Craft and revise sponsored content, ensuring it aligns with brand requirements and meets the interests of our readers.
• Engage in a learning culture by sharing your knowledge and insights with our junior writers and collaborating across departments to refine content strategies.
• Stay up-to-date with industry trends in personal finance and conversion copy to ensure our strategies and content remain cutting-edge.
• Additional tasks, as required.

Qualifications (Who You Are):

• A bachelors degree in Communications, Marketing, Journalism, or a related field, is nice to have.
• Proven experience in conversion copywriting, ideally within the personal finance sector or a demonstrated interest in personal finance.
• Exceptional writing and editing skills, with an ability to persuade and engage a diverse audience.
• Foundational Knowledge of analytics and conversion optimization strategies.
• Familiarity with CMS tools and learning agility for new tools and technologies.
• A strong understanding of the U.S. financial landscape, with a preference for candidates with certifications or qualifications to support their financial literacy
• Knowledge of the fundamentals of affiliate marketing such as sponsored content.
• Strong interpersonal skills and the ability to engage and build trust with external stakeholders.

More Perks and Reasons to Join:

• Were proud to be recognized as a Great Place to Work for 3 consecutive years!
• A hybrid work environment and a beautiful midtown Toronto office for when you want to collaborate in person
• A flexible hybrid work environment; most of our team works 1-2 days a week in the office
• Top-tier benefits include comprehensive dental/medical/vision as well as Health Spending Account (HSA), telemedical and wellness program
• Quarterly company-wide team outings and events
• Free in-office snacks, espresso, and an outdoor patio
• A supportive learning environment

To apply, please submit a PDF version of your resume as well as an attachment or link to a work sample. We thank all applicants for their interest, however, due to the volume of applications, only candidates selected for interview will be contacted.