Echelon Insurance provides Personal and Commercial Specialty Insurance solutions to protect Canadian families and businesses across Canada, through our trusted network of Broker partners. Echelon is a member of the CAA Club Group of Companies and is an equal opportunity employer who offers a professional environment that champions collaboration, trust, and growth to drive success. We cultivate a great working dynamic to help us deliver what is best for our associates, Brokers, and Customers.
Who we are
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Are you ready to join an award-winning, purpose-driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion!
At CCG, we are committed to delivering an exceptional Associate experience. We offer:
Work-life harmony with access to an award-winning holistic wellness program,
Continuous learning through our robust corporate curriculum and education reimbursement program,
Incredible rewards, travel incentives, and product and service discounts,
Pay-for-performance and best-in-class recognition programs, and
Competitive benefits that include a defined contribution plan, personal spending account, and so much more.
Join our growing team where everyone belongs!
Position Details
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What You Will Do
Facilitate the development of content across multiple channels by collaborating with cross functional teams, aligning strategic objectives and content priorities
Coordinate input from stakeholders and subject manner experts both internally and externally
Guide the content development process between Brand and Creative Services, Marketing and Product teams
Manage the editorial and content calendar with department and agency stakeholders
Organize and lead monthly meetings to share information and ensure that all teams are on the same page
Assemble, advise and influence stakeholders to develop a strong content practice, brand tone and a consistent content experience
In partnership with agency partners and digital marketing team, continually evaluate current state, best practices and recommended approach for all Echelon content channels
In partnership with leaders and digital channel experts, determine KPIs for each channel
Refine and develop the yearly editorial calendar based on ongoing business goals and objectives
Create content in a unified voice that reflects Echelon's distinct brand personality
Gather, analyze and report on performance of initiatives, drawing conclusions, proposing and implementing appropriate recommendations
Who You Are
Post secondary education with a preferred focus in media studies, journalism or marketing
Minimum 3 years experience in content development
Internal/external/partner relationship management
Excellent knowledge of digital content platforms (website, blog, social media, newsletters)
An understanding of AODA standards
Relevant agency, media or independent blogging experience is considered an asset
Experience with content tagging or personalization is a plus
Our Commitment
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We are an equal opportunity employer and are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.
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