Content Specialist

Toronto, ON, Canada

Job Description

:
Key Responsibilities:
Editorial Content Development (35%)

  • Develop, plan, and manage strategies and production for principal communication and marketing channels.
  • Create and maintain email marketing content calendars; coordinate with internal stakeholders for integrated promotion of products and services.
  • Oversee the organization's primary member print publication, including editorial contributions.
  • Manage content for community platforms, working with external writers to deliver timely and engaging articles.
  • Produce multi-media materials such as speeches, scripts, and presentations as needed.
  • Present creative strategies and operational plans to leadership for review.
Editing / Subject Matter Expertise (30%)
  • Review and edit content organization-wide for adherence to CP Style, brand standards, and tone.
  • Collaborate with subject matter experts to translate technical topics for wider audiences.
  • Edit contributed content from partnering organizations to ensure quality and alignment.
  • Apply a customer-focused perspective to editorial processes, maintaining both contributor and brand integrity.
Strategic Creative Marketing Content (20%)
  • Identify and pursue innovative advertising opportunities and lead-generation channels.
  • Plan and execute targeted outbound campaigns to key influencer audiences, including HR, accounting, and related fields.
  • Track and report on advertising budgets and campaign performance, sharing insights and improvements.
  • Partner with product and marketing teams for cohesive promotions.
  • Support the execution of special projects and creative strategies in partnership with the PR team.
  • Lead copywriting and creative asset development with design teams.
Financial and Administrative (15%)
  • Support the achievement of significant annual revenue targets across memberships, development, designations, and events.
  • Assist with ongoing budget management and reporting.
  • Monitor and gain approvals for expenses, ensuring accurate tracking and reporting.
  • Deliver regular updates on campaign and project metrics using relevant KPIs.
Other Key Duties:
  • Communicate directly with a broad member and stakeholder base.
  • Liaise and negotiate with consultants, writers, and vendors to deliver on-brand, on-time, and within-budget content solutions.
  • Lead and manage communications activations through cross-functional collaboration.
  • Work closely with both internal and external partners (including freelancers and agencies) on deliverables.
Requirements:
Qualifications:
  • Post-secondary degree in Marketing, Public Relations, Journalism, Communications, or a related field.
  • Minimum 5 years' experience in content development, marketing, PR, communications, digital marketing, or social media.
  • Advanced editorial skills-especially copywriting and editing with CP Style.
  • Demonstrated project management experience within communications or marketing.
  • Superior written and verbal communication skills.
  • Strong proficiency in Microsoft Office and internet research, with a readiness to learn new tools.
  • Deep understanding of editorial processes including content planning, program execution, publishing, media, and evaluation.
  • Bilingualism (French/English) is an asset.
Core Competencies:
  • Outstanding writing, editing, and research skills.
  • Professional, effective communication across varied audiences.
  • High attention to detail and quality.
  • Collaborative team player with innovative, solution-oriented mindset.
  • Strong organizational ability; manages multiple priorities and tight deadlines.
  • Commitment to teamwork and the organization's mission.
Working Environment:
  • Professional office setting; standard 37.5-hour workweek (Monday-Friday).
  • Occasional overtime or extra hours during busy cycles and special events.
  • Some travel may be required.
  • Fast-paced, dynamic environment with high volume and frequent overlapping deadlines, especially during major campaigns and annual initiatives.
  • Role is expected to evolve based on changing organizational needs.
Ready to bring your editorial expertise and creative vision to a national leader in membership and communications services? Apply today to help shape dynamic, high-impact public relations and communications campaigns

Skills Required

PR
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Job Detail

  • Job Id
    JD3403891
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    $75,000-85,000 per year
  • Employment Status
    Permanent
  • Job Location
    Toronto, ON, Canada
  • Education
    Not mentioned