Job Description

Silk and Snow is a Toronto-based e-commerce company that offers thoughtfully designed bedding products with a frictionless customer experience. We are a small and highly collaborative team, looking to add a passionate, creative team member to join our marketing department as a Content Specialist.


Our ideal candidate is team-oriented, versatile, collaborative, and eager to take on the different challenges that come with working for an energetic start-up. You have a natural passion for social media platforms, marketing, and visual design, and can exercise good judgment when crafting marketing messaging for advertisements, articles, and social media posts. Our ideal candidate will ensure that they are up-to-date on the latest marketing trends, with a keen eye for the home and lifestyle industries.



This role requires 2-3 days in the office at 670 Caledonia Rd Unit 200, Toronto, ON M6E 4V9.

What You\'ll Do:

• • Support key initiatives within Silk & Snow\xe2\x80\x99s growth strategy for both organic and paid social media platforms
  • Conceptualize, create, edit and manage visually compelling photo and video content for the Silk & Snow brand specifically optimized for use on Instagram, Facebook, Linkedin, Tiktok, etc.
  • Support marketing objectives with effective written content across various platforms (e-mail, social media, Silk & Snow website, etc.)
  • Support the growth of various Sleep Country Canada brands (Endy, Casper Canada, Silk & Snow) with marketing content across multiple platforms
  • Stay up-to-date on new social media tools, content techniques, and best practices; monitor competitors and other social media leaders to see how we can adapt for Silk & Snow
  • Engage with our audience as on-camera talent or through voice-over
  • Grasp the unique brand identity and tone of the company and adapt it as appropriate for each platform
  • Be on set during video and photo shoots to capture behind-the-scenes content
  • Observe and respond to comments and feedback on published content, engaging with the audience as needed

Who You Are:

• • 1-3+ years of work in social media marketing and content marketing
  • Bachelor\xe2\x80\x99s Degree in a relevant field or experience
  • Direct experience in growing a following on social media on behalf, of mid-size, startup or personal brand
  • Savvy and knowledgeable in social platforms such as Instagram, TikTok, Reddit, Linkedin, YouTube, and more
  • Proven ability to be highly creative and innovative, including experience developing engaging social content
  • Strong analytical and problem-solving skills, with the ability to use data to inform social media strategy and decision-making
  • Experience with social media advertising platforms, such as Facebook Ads ManageStrong time management and communication skills
  • Exceptional written, verbal, and interpersonal skills
  • Experience with content creation tools such as Canva, Adobe Creative Suite, etc.
  • Strong organizational and time management skills
  • A team player with a strong sense of initiative with the ability to work independently on tasks, as well as part of a team
  • Sharp visual ete with working knowledge of graphic design tools (i.e. Photoshop, Illustrator, InDesign, Canva)
  • Bilingualism (French/English) is considered an asset

Don\'t meet every single requirement? At Silk and Snow, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you\'re excited about this role but your past experience doesn\'t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles!


We thank all applicants for their interest in Silk and Snow; however, only those selected for an interview will be contacted.

Silk and Snow is proud to be an equal-opportunity employer. We are committed to ensuring a fair and equitable recruitment and selection process and cultivating a diverse and inclusive workplace for all employees. Accommodations in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act are available upon request at all stages of the employment process.