Job Description

Position Overview

The Media, Issues and Outreach unit within the Communications department in the VP Advancement portfolio is currently seeking a Full-time Temporary Relief Content Specialist for a period of approximately 13 months

The Content Specialist is a project manager who develops and manages effective logistics processes that support digital publications including, budget management, liaising with the in-house design and web teams, and manages and assigns work to freelance vendors, including writers, photographers and illustrators associated with arch magazine and UCalgary now. The Content Specialist develops and implements a marketing plan for arch, monitors analytics, and develops content measurement processes and reports. As a member of this team, the Content Specialist reports to the Manager, Outreach, in the Media, Issues and Outreach unit.

Position Description

Summary of Key Responsibilities (job functions include but are not limited to):

• Provide project management and professional communications and marketing-generalist skills to support and advance the strategic objectives and activities of arch digital magazine and the Media, Issues and Outreach team
• Build and implement the marketing strategy for arch as well as manages distribution lists and develops list-building strategies, provides data-tracking, analytics reporting, analysis, and recommendations, which support and enhance arch and UCalgary NOW and build audience and readership
• Manage an open access editorial calendar, identifying efficiency gaps within the teams content management system, and create new systems to better organize content with the objective of providing greater access to advancement colleagues
• Create and implement a marketing plan for arch and develop content measurement processes, systems, and analysis specific to arch magazine, and within the broader scope of measurement within the other channels owned by Media, Issues and Outreach
• Attend content meetings for the Issues, Media and Outreach team to contribute to defining the most appropriate content for channels across the Media, Issues and Outreach-owned channels; ensure content is aligned with institutional priorities and activities Monitor requests as they come into the team to identify and triage content creation opportunities
• Provide primary support to arch magazine including idea generation, logistics management, promotion, liaising with external and internal contributors and subject matter experts
• Build monthly newsletter (UCalgary NOW) in Marketo; manage distribution and data list, including subscriptions in Marketo and BBCRM
• Work with Manager, Outreach and Senior Specialist, Content to establish measurement tools specific to arch magazine; provide ongoing reports and analysis, with strategic recommendations to increase readership
• Build and maintain relationships with internal stakeholders and coordinate promoting arch content on other institutional and faculty channels.
• Update alumni and donor engagement staff on content activities on BBCRM
• Provide secondary support to content creators as needed by assisting with idea generation, scheduling, liaison with faculty communicators and topic experts
• Provide input as needed for changes to procedures and practices
• Deal effectively with complex issues, using judgement, common sense, and problem-solving skills
• Build a network of internal sources as part of your research and information-building process
• Post all stories to In The News on UCalgary News online
• Work with team leads and Digital Experience measurement team to identify and institute appropriate metrics
• Create comprehensive unit reports to share with Advancement leadership and the Media, Issues and Outreach team

Qualifications / Requirements:

• 5 - 7 years\' experience in communications project management, publishing, marketing, or university advancement
• Undergraduate degree, diploma or recognized credential in communications, marketing, project management, account management or related field; a combination of education and experience will be considered
• Exceptional organizational skills with a demonstrated ability to prioritize functions daily; capable of simultaneously managing multiple responsibilities efficiently and effectively
• Excellent analytical, written, and verbal communications skills
• Proven exposure to and experience with the creative process and project management challenges
• Strategic and creative thinker; problem-solver who can think fast on their feet
• Demonstrated ability to work well independently as well as in an energetic and collaborative team environment
• Results-oriented and independent, with demonstrated initiative in turning ideas into formalized projects
• Strong interpersonal skills, passionate about details and quality and able to deliver in a high-performance environment, with multiple projects, stakeholders and deadlines
• Experience creating and leading complex projects
• Strong understanding of the University of Calgary and the Advancement portfolio, priorities, and objectives is a definite asset
• High-level of understanding of the university business and software systems
• Strong working knowledge of Blackbaud CRM (BBCRM), Marketo and WordPress, photoshop and utilizing image galleries
• Writing and copy-editing skills are an asset
• Proven ability to use discretion with confidential material; high level of tact, diplomacy, professionalism and a strong work ethic
• Proficiency in Microsoft Office software applications

Application Deadline: March 16, 2023

We would like to thank all applicants in advance for submitting their resumes. Please note, only those candidates chosen to continue on through the selection process will be contacted.

Additional Information

This position is part of the AUPE bargaining unit, and falls under the Specialist/Advisor Job Family, Phase 3.

To find out more about management and staff opportunities at the University of Calgary and all we have to offer, view our .

The University strongly recommends all faculty and staff are fully vaccinated against COVID-19.

About the University of Calgary

The University of Calgary is Canada\'s leading next-generation university - a living, growing and youthful institution that embraces change and opportunity with a can-do attitude. Located in the nation\'s most enterprising city, the university is making tremendous progress on its Eyes High journey to be recognized as one of Canada\'s top five research universities, grounded in innovative learning and teaching and fully integrated with the community it both serves and leads. The University of Calgary inspires and supports discovery, creativity and innovation across all disciplines. For more information, visit .

The University of Calgary has launched an institution-wide in line with the foundational goals of , committing to creating a rich, vibrant, and culturally competent campus that welcomes and supports Indigenous Peoples, encourages Indigenous community partnerships, is inclusive of Indigenous perspectives in all that we do.

As an equitable and inclusive employer, the University of Calgary recognizes that a diverse staff/faculty benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers that have been historically encountered by some people in our society. We strive to recruit individuals who will further enhance our diversity and will support their academic and professional success while they are here. In particular, we encourage members of the designated groups (women, Indigenous peoples, persons with disabilities, members of visible/racialized minorities, and diverse sexual orientation and gender identities) to apply. To ensure a fair and equitable assessment, we offer accommodation at any stage during the recruitment process to applicants with disabilities. Questions regarding [diversity] EDI at UCalgary can be sent to the ( ) and requests for accommodations can be sent to Human Resources ( ).

We encourage all qualified applicants to apply, however preference will be given to Canadian citizens and permanent residents of Canada.

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