Job Description

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Position Summary:

Are you deeply passionate about digital marketing? We invite you to join Great Canadian\'s Digital Marketing team as our Content Specialist. The ideal candidate will play a critical role in enhancing our brand\'s digital presence across various platforms. Collaborating with the Great Canadian\'s National Marketing Team, you will directly report to the Manager of Digital Marketing. Your role will be pivotal in sculpting and refining the digital voice of our brand across various platforms. Working synergistically with provincial marketing teams, you will be entrusted to fine-tune and elevate the digital persona and visibility of our brand.

Key Accountabilities:

• Write effective and compelling copy across a range of channels, including web, email, search, blog posts, and social media.
• Create and schedule social posts while meeting social calendar deadlines and expectations.
• Post casino and hotel promotions online in a timely manner.
• Optimize copy and landing pages for search engine optimization. Researching and implementing content recommendations for organic SEO success.
• Deliver timely reporting on website and social media metrics and KPIs; Analyze data to identify challenges, opportunities, and present actionable insights.
• Work closely with third-party vendors to execute online campaigns for various Great Canadian Entertainment destinations.
• Create educational resources and provide training to marketing teams on utilizing website functionalities, as well as online review and social media management tools.
• Collaborate with various business stakeholders to deliver solutions for digital marketing needs.
• Develop and cultivate strong working relationships with all stakeholders.
• Flexibility with other duties as assigned by Manager, Digital Marketing.

Education and Qualification Requirements:

• Digital Marketing university degree or equivalent education.
• A minimum of three years of experience with WordPress, social media, and email marketing.
• Basic HTML coding experience, an asset.
• Understating mobile-responsive and adaptive design.
• A creative mind set with strong problem-solving skills.
• Prioritizes and organizes tasks. Handles distractions well. Great focus and attention to detail.
• Knowledge of the latest digital marketing trends and the ability to incorporate best practices and tech advances on the website, email, and social space.
• Understanding of Canada\'s anti-spam legislation and Web Accessibility Standards.
• Ability to multitask and perform under tight deadlines.
• Access to reliable transportation.
• Casual travel between Great Canadian Entertainment destinations will be required at times.
• The ability to successfully obtain or maintain a criminal record check through the Gaming Policy and Enforcement Branch (GPEB).
• Additional qualifications in web design or animation, an asset.
• Ability to speak and write in French or Simplified Chinese, an asset.

About Us:

GREAT ENTERTAINMENT. GREAT PEOPLE. GREAT INVESTMENT. GREAT CANADIAN.

Since our inception in 1982, Great Canadian has grown to be one of the largest and most dynamic gaming and entertainment companies in Canada. With 25 properties across Ontario, British Columbia, Nova Scotia, and New Brunswick, our facilities include over 16,000 slot machines, 575 table games, 71 dining amenities and over 500 hotel rooms. Working closely alongside our crown agency partners, our team of 9,500 strive to offer the very best gaming, entertainment, dining, and hospitality experiences.

Our Vision is to be the leading gaming, entertainment, and hospitality company in our chosen markets by providing superior entertainment value and exceptional experiences.

Our Mission is to provide outstanding experiences to our guests, rewarding opportunities for our team, and superior value to our shareholders.

What\'s in it for you?

• We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!
• We provide you with the tools and technology needed to delight your clients!
• You\'ll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world.
• Freedom to Innovate: supports new and better ways to be successful.
• Be your Authentic Self: environment that values diversity as a source of strength.
• This isn\'t your typical "corporate" job. We work hard and we have fun!

The only thing we don\'t play games with\xe2\x80\xa6..is your career!

Great Canadian Entertainment is committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to employing a workforce that reflects the diversity of our communities in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Thank you for your interest in Great Canadian Entertainment!

Great Canadian Gaming