Job Description

Position:

Content Marketing Specialist

Reports To:

Marketing Manager

OUR COMPANY

Parq Casino - Dive into the excitement at downtown Vancouver's only casino!

At Parq Vancouver, you can find a beautiful casino with high-end salons, restaurants, entertainment, bars, patios, and hotels all under one roof. Parq is where locals and visitors alike come to have fun with friends and family in a vibrant and memorable environment unlike anything else in the city.

We are proud to celebrate Vancouver, its beauty, and its people, which we do through creating unique experiences and building relationships with locals, visitors and like-minded businesses.

OVERVIEW

As our Content Marketing Specialist, you'll be the creative force behind captivating social media content that brings the Parq Casino brand to life. From crafting compelling stories to starring on camera, you'll engage our audience across platforms and collaborate with teams throughout the property to showcase what makes Parq Casino unforgettable. You'll dive into data to optimize content performance and drive the evolution of our digital strategy, fueling brand buzz and building a vibrant, connected community. If you're ready to make an impact and shape the voice of Vancouver's premier entertainment destination, this is your stage.

WHY WORK AT PARQ

Extended Health and Dental Benefits RSP/RRSP Matching Employee and Family Assistance Program Tuition Reimbursement 20% off at Parq Food & Beverage Outlets Discounted rates at local businesses within the community Volunteer opportunities Employee Recognition Program Opportunities for growth and development Companywide events Refer a Friend Program

DUTIES AND RESPONSIBILITIES

Build Awareness:

Increase Parq Casino's brand visibility by producing content and executing plans across social media platforms. Implement the annual social strategy and make ongoing adjustments to meet awareness and engagement KPIs.

Social Content Creation & Photoshoot Management:

Own the end-to-end process of social media content--from concept development to creation, scheduling, and publishing--across Instagram, Facebook, LinkedIn, and additional platforms. Produce a mix of short-form video and static content designed to drive engagement, incorporating storytelling, strong hooks, trending moments, and a consistent brand voice.
Take the lead in planning, coordinating, and executing quarterly photoshoots, including developing shot lists, mood boards, and collaborating with photographers and internal teams.

This role requires comfort and confidence being on-camera for content, as well as encouraging and directing others across departments to participate in branded content

.

Analyze & Share Social Insights:

Monitor content performance to identify key trends and opportunities. Present findings and recommendations in quarterly meetings, while continuously optimizing content in real-time.

Copywriting & Event Listings:

Craft compelling copy for social media and website content that aligns with current campaigns and initiatives. Write and manage event listings across all platforms, ensuring consistency and alignment with marketing efforts.

Manage Community Engagement :

Engage directly within our social media community by responding to comments and mentions in a timely, on-brand voice Support charitable and community- based initiatives under Parq's social impact umbrella

Work Cross-Functionally:

Collaborate cross functionally with operations teams to create engaging content across property departments, to uncover stories, promotions, and initiatives that can be turned into engaging, on-brand content. Act as a creative liaison between teams to ensure all content reflects the voice, tone, and goals of both the marketing department and internal stakeholders.

Event Attendance:

Attend events on and off-site for the casino to capture content aligned with the social media strategy

QUALIFICATIONS AND EXPERIENCE

Degree in marketing, communications, arts or related field preferred. 1-3 years creating and managing significant social communities is an asset. Experience managing brand accounts across all major social media platforms (Instagram, Facebook, LinkedIn). Confident analyzing content performance using platform analytics and reporting tools, identifying insights to inform strategy and drive continuous improvement. Social savvy and advanced understanding of the impact of social media. Basic understanding of Adobe Creative Suite and strong skills in Canva to create graphics for engaging posts, edit and enhance posts, and create reels is a strongly desired asset. Photography and videographer experience considered a strong asset. Strong copywriting skills with the ability to craft compelling, on-brand messaging tailored to various audiences and platforms. A portfolio showcasing content samples, design work, and written posts may be requested.

CERTIFICATES AND/OR LICENSES REQUIREMENTS

Ability to obtain a valid GPEB registration Ability to complete all BCLC required trainings Serving it Right Certification

PHYSICAL REQUIREMENTS

Able to lift, handle, and transport materials that are over 20lbs Required to sit, stand and walk during working hours
At Parq Casino, we believe in fostering a culture of connection, care, responsibility and sustainability. We're honored to be recognized with the Untapped 2022 Workplace Inclusion Champion Award for Medium & Large Businesses. We are committed to cultivating and preserving a safe, respectful and diverse work environment for all our associates. Parq welcomes all interested applicants to apply to our positions! If you require assistance or accommodation during the recruitment process, please contact us.

Parq Casino exists on the traditional, ancestral, and unceded territory of the xwm??kw?y??m (Musqueam), S?wx?wu7mesh (Squamish), and s?l?ilw?ta?? (Tsleil-Waututh). We are committed to meaningful actions that engage with Indigenous communities, respect the history and culture of Indigenous Peoples, and advance reconciliation through Indigenous-supportive business practices