Job Description

Position:
Content Marketing Specialist
Reports to:
People Manager, Brand & Marketing
Position Term:
Full Time Permanent
Primary Location:
Mississauga, Ontario, Canada
Workplace Type:
Hybrid
Job Purpose
World Vision is seeking a highly experienced and creative Content Marketing Specialist to join our team. This individual will be responsible for researching, writing, and editing content for various channels and tactics, including Digital, Paid Media, Search, Website, and Email, aligning them with campaign goals that drive website traffic or generate engagement/action while also overseeing some of the day-by-day marketing operations.
Responsibilities
Content Creation: Developing various forms of content, including paid media ads, website copy, and related content.

• Paid Media Ads: Writing persuasive and concise copy for text-based ads (Google Search Ads) and developing scripts or concepts for video and image-based ads for platforms like Facebook, Instagram, TikTok and Display. This requires an understanding of platform-specific best practices and character limits.

• Website Copy: Crafting clear, engaging, and SEO-friendly copy for website pages, including homepages, landing pages, product descriptions, and blog posts. The goal is to inform and persuade visitors while driving them toward a desired action.

• Email Marketing: Writing compelling subject lines and body copy for email campaigns, including newsletters, promotional emails, and automated sequences. The content must be personalized and structured to drive open rates and click-throughs.

Content Optimization: Ensuring content is engaging A/B testing different variations and audiences.

• A/B Testing: Designing and executing A/B tests to compare different versions of content (e.g., different headlines, images, call-to-actions) to determine which performs better. This is a data-driven approach to improving engagement and conversion rates.

• Audience Targeting: Refining content for paid media and organic social content to ensure it is being served to the right audience.

• SEO Optimization: Optimizing website and blog content for search engines by conducting keyword research, improving on-page SEO factors, and structuring content for readability.

• Engagement Analysis: Analyzing metrics like click-through rates, bounce rates, time on page, and social shares to understand what content resonates with the audience and what doesn't.

Content Management: Managing and organizing content assets, publishing calendars, ensuring consistency and brand alignment.

• Asset Management: Creating and maintaining a centralized library or database of all content assets, including images, videos, logos, and brand guidelines. This ensures a single source of truth for the entire team.

• Publishing Calendars: Managing a master content calendar that coordinates content creation and publication across all channels. This helps prevent conflicts and ensures timely delivery.

• Brand Alignment: Enforcing brand guidelines to ensure all content, regardless of who created it, maintains a consistent tone of voice, visual style, and messaging.

• Workflow Management: Creating and managing the workflow for content creation, review, and approval. This ensures that content is reviewed by the right stakeholders and is published on schedule.

Performance Analysis: Tracking and analyzing content performance to identify areas for improvement and optimization.
Marketing Operations: Organizing information and creating the right workflow.

• Workflow Design: Creating and optimizing workflows for key marketing processes, such as content creation, campaign launch, and lead management. This ensures smooth handoffs between team members and departments.

• Information Organization: Structuring and organizing marketing information, data, and assets in a logical and accessible way. This includes creating and maintaining documentation on processes and best practices.

• Process Improvement: Continuously identifying bottlenecks and inefficiencies in marketing processes and developing solutions to improve them. This is about making the team's work easier and more effective.

Qualifications

• Mid-level experience: 3-5 years of experience in copywriting, specifically for fundraising campaigns, in the nonprofit or cause-driven sector.

• Expertise in creating and writing for campaign playbooks, including developing key messages, campaign structures, and content strategies.

• Proven ability to write high-impact copy across a variety of platforms, with expertise in awareness, conversion, and donor engagement.

• Extensive experience writing both short-form and long-form content, including ads, email campaigns, web copy, and landing pages.

• Strong understanding of fundraising strategies and the ability to tailor messages to different audiences and stages of the donor journey.

• Ability to create compelling messaging for paid media campaigns, digital ads, and social media platforms.

• Exceptional storytelling skills, with a track record of creating narratives that emotionally connect with audiences and drive action.

• Demonstrated leadership and mentorship experience, with the ability to guide and inspire junior writers to produce high-quality work.

• Deep knowledge of SEO and digital marketing principles as they relate to fundraising campaigns.

• Detail-oriented, with excellent editing and proofreading skills, ensuring consistency and clarity across all content.

• Passion for World Vision's mission and the ability to articulate the impact of our work in a way that inspires others to give

Why Consider Us?

• Our competitive compensation & benefits include:

• Health Spending Account
• Up to 6% matched pension contributions
• Parental leave top-up
• Generous paid vacation, sick days, wellness and personal days
• Office closed extra days before long weekends (6x/year)

• World Vision Canada has consistently been awarded Canada and GTA top employer awards.
• We are Canada's largest development, relief, and advocacy non-profit organization.
• We embody an Agile mindset here.

#LI-Hybrid

Skills Required