Montreal Lighting & Hardware is seeking a Content Manager to lead our digital content and support the growth of our brand across all marketing channels. This role is perfect for someone who loves creating elevated, design-forward content and enjoys being hands-on in strategic marketing execution.
If you have a strong eye for design, naturally gravitate toward interiors or home decor, and want to own content for a premium lighting and home brand, this position is an exciting opportunity.
What You'll Do
Content Management and Creation
Lead the content strategy and calendar for social media, email, website, and campaigns.
Create high-quality visual, written, and video content that reflects our brands' design-forward aesthetic.
Produce content such as product spotlights, lifestyle imagery, design tips, showroom features, and seasonal stories.
Plan, coordinate, and support photoshoots and video sessions in our showroom.
Brief and manage freelance designers, editors, and creators when needed.
Ensure consistency of tone, visuals, and messaging across all platforms.
Social Media Management
Manage daily posting, scheduling, and community engagement on Instagram, Facebook, and Pinterest.
Analyze performance trends and improve content based on insights.
Grow the audience through thoughtful storytelling, high-quality visuals, and consistent brand presence.
Support customer responses within social channels when required.
Email Marketing and CRM (Klaviyo)
Build and send weekly newsletter campaigns that drive engagement and revenue.
Create flows and automations that support retention and acquisition, including welcome series, browse abandonment, cart recovery, post-purchase flows, and seasonal automation updates.
Write compelling subject lines, email copy, and visual layouts that reflect brand tone and design principles.
Segment audiences within Klaviyo to deliver relevant and personalized content.
Track performance and continuously enhance strategies for open rates, click-through rates, and conversions.
Digital Marketing Support
Collaborate with our digital marketing agency to support paid media initiatives.
Provide strong creative assets and ad copy that align with campaign goals.
Website Content and SEO
Write SEO-friendly blog content focused on lighting, design inspiration, decor trends, and educational topics.
Support our E-Commerce team with visuals, landing pages, and on-site messaging (when needed).
Reporting and Insights
Track performance across content, social media, email campaigns, and web analytics.
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