Job Description

WINDSOR PLYWOOD

Our Stores specialize in hard-to-source interior and exterior home finishing products including flooring, doors, mouldings and specialty wood products. Our business model is also very different as most of our locations are family affairs - independently locally owned and operated - not top-down like most franchise groups. We carry high quality, responsibly sourced products and are committed to providing outstanding value and personalized, one-on-one service to all our stores. We are proud to have been in business 50 years with over 60 stores across Canada and into the Pacific Northwest of the United States.

SUMMARY OF POSITION

The Content Creator is responsible for creating content for various messaging and marketing mediums. This includes product descriptions & features, blog posts, and all other forms of content on the website to help drive SEO rankings. The objective is to create consistent information across all platforms - including websites and flyers - and contribute to the groundwork needed for the launch of a new website. The position reports directly to the Marketing Manager and calls for a flexible and enthusiastic individual who can support a high demand of required content.

PERFORMANCE EXPECTATIONS

Produce quality writing that connects with customers and enhances the Windsor Plywood brand. Ensure all communication is accurate, fair and projects a positive image of Windsor Plywood Write product descriptions, social posts, e-newsletters, bulletins, and blogs. Copy writing with the ability to simplify complex information. Conduct in-depth research and convey findings with accuracy. Collaborate with team members to ensure alignment and consistency in branding, style, and messaging. Generate pitches based on current events and market trends. Final editing and proofreading on all communication from Head Office to external stakeholders. Stay current on marketing and industry trends for content development. Follow Brand Guidelines - fonts, formats, styles, colors, shapes.

Year One Objectives

Launch customer e-newsletters Participate and support launch of new website

KPIs

1. Click through rates

2. Bounce rate

3. Time on page

4. Impressions

5. Social media followers

QUALIFICATIONS & EXPERIENCE REQUIRED

Education Required:

Completed at minimum a Diploma in Marketing, Creative Writing - or related discipline Proficient with Adobe Creative Suite - InDesign, Photoshop and Illustrator with a PC Portfolio of relevant writing samples

Experience Requirements:

Proven experience as a content writer or copywriter Compelling writing style, voice, and tone Ability to collaborate with other stakeholders and receive and give feedback Experience with website management systems like WordPress Experience with HubSpot, Hootsuite or other social media management tools

Skill Requirements:

Exceptional written communication skills Impeccable use of grammar, punctuation, and spelling Strong attention to detail Ability to meet tight deadlines. Creative and strategic-thinking skills Proficiency in web-based research and SEO best practices

Physical Requirements:

Positional Tasks

Sitting 70%

Walking 15%

Standing 10%

Carrying (up to 30lbs) 5%

GENERAL WORKING CONDITIONS

Onsite workspace in Head Office on second level -

no work from home arrangement

Available to work Monday to Friday regular business hours

Designated Parking Stall

#windsorplywoodishiring

Job Types: Full-time, Permanent

Pay: $50,000.00-$60,000.00 per year

Benefits:

Dental care Disability insurance Employee assistance program Extended health care Life insurance On-site parking Paid time off Store discount Vision care Wellness program
Flexible language requirement:

French not required
Schedule:

8 hour shift Day shift Monday to Friday
Application question(s):

Describe a time you developed creative content to drive engagement and how did you measure that? Share one creative content strategy for Windsor Plywood you would initiate. You understand this position is onsite and there is no hybrid or work from home arrangements.
Work Location: In person