Content & Brand Manager

Edmonton, AB, CA, Canada

Job Description

We are a fast-growing brand dedicated to providing convenient, healthy, and delicious meal solutions that fuel active lifestyles. We are passionate about building a vibrant community around our brand and empowering individuals to achieve their health and wellness goals.

Position Summary:



The Content & Brand Manager is a hands-on leadership role responsible for ensuring all external communications, including website, social media, email, and advertising content, are consistent, on-brand, and delivered effectively. This role requires a strong visual storyteller with a keen eye for detail, excellent project management skills, and the ability to collaborate across teams to produce compelling, high-quality marketing materials.

Key Responsibilities:



Content Strategy & Development:

Develop and oversee the overall content strategy for social media, email marketing, and advertising campaigns, aligning with brand objectives and marketing calendars.

Brand Voice & Messaging:

Ensure all communications adhere to the Just Bite Me Meals brand voice, tone, and messaging guidelines, maintaining consistency and professionalism across all platforms.

Content Production & Oversight:

Manage the content creation workflow, collaborating with the Community Engagement & Partnerships Specialist and internal and external content producers (videographers, photographers) to ensure timely delivery of high-quality assets.

Editorial Calendar Management:

Develop and manage comprehensive editorial calendars for all content channels, ensuring a consistent and engaging flow of information.

Copywriting & Editing:

Author, edit, and proofread all key marketing copy, including social media captions, emails, website and app content, and ad creatives, ensuring clarity, impact, and accuracy.

Graphic Design & Visual Brand Identity:

Design and execution of digital and print content, including website graphics, social media visuals, advertising creatives, and in-store marketing materials, ensuring alignment with brand guidelines and aesthetic consistency.

Performance Monitoring & Optimization:

Monitor content performance metrics, conduct A/B testing, and provide strategic recommendations for optimization to improve engagement, reach, and conversion.

Team Collaboration:

Work closely with the Community Engagement & Partnerships Specialist to integrate real-world community insights and user-generated content into broader marketing campaigns.

Deliverables:



Development and execution of a cohesive content strategy across all key marketing channels. Maintenance of a consistent and professional brand voice in all external communications. Timely delivery of all planned content assets for social media, email, and advertising campaigns. Regular analysis of content performance with actionable insights for improvement. Effective collaboration with internal and external teams to streamline content production workflows. Creation of compelling, on-brand visuals and copy that drives engagement and supports marketing objectives.
Job Type: Full-time

Pay: $65,000.00-$87,000.00 per year

Experience:

Graphic Design: 5 years (required)
Work Location: In person

Expected start date: 2025-09-01

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Job Detail

  • Job Id
    JD2629833
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Edmonton, AB, CA, Canada
  • Education
    Not mentioned