Job Description

We\xe2\x80\x99re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what\xe2\x80\x99s right for our clients.At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.To learn more about CIBC, please visitWhat you\xe2\x80\x99ll be doingThe Social Media and Emerging Channels team is responsible for leading Brand & Line of business social media marketing \xe2\x80\x93 paid & organic, with a strong focus on creative effectiveness. As the Consultant, Social Media, you are accountable for working with a center of excellence team that leads the strategy, creative and content planning, and implementation of Social Media and strategic Influencer partnerships across the Enterprise on behalf of the Customer Marketing team. The position will work with different stakeholders including Channel, Marketing, Corporate Communications/PR, Agencies and Vendors to further the adoption of social media best practices and innovations that deepen client relationships and drive business outcomes.At CIBC we enable the work environment most optimal for you to thrive in your role. You\xe2\x80\x99ll have the flexibility to manage your work activities within a hybrid work arrangement where you\xe2\x80\x99ll spend 1-3 days per week on-site, while other days will be remote.How you\xe2\x80\x99ll succeed

• Strategic \xe2\x80\x93 Work with team on social media strategy that develops social and digital content, consulting with colleagues in public relations, marketing communications, community relations, sponsorships and events and LOB\xe2\x80\x99s to help identify and manage campaigns on social media channels and creation of paid & organic content. You are a strong leader, and will recommend and design Social Media best practices and measure the performance, construct tests to optimize the channels and provide advice and recommendations on initiatives to maximize revenue opportunities and the customer experience.
• Innovative \xe2\x80\x93 Identify & leverage emerging trends, platforms and technologies. Proactively seek out new opportunities to find better ways to work and achieve our goals. Share cutting-edge news and capabilities with partners and across the team, so as to build our team\xe2\x80\x99s reputation as thought leaders and change agents. Identify opportunities and provide recommendations to improve the online customer experience and increase the effectiveness and efficiency of social and digital channels
• Leadership \xe2\x80\x93Lead the teams to define Social Media KPI\xe2\x80\x99s across the organization for various strategies, platforms and programs all in the effort of driving positive Marketing ROI. You will direct the team of subject matter experts (SME) and owners of the Social Media implementations, providing oversight and governance to the processes and development.
• Relationship Management \xe2\x80\x93 Operate with on purpose relationships \xe2\x80\x93 work in cross functional teams.

Who you are

• You can demonstrate experience in social media & digital marketing (6 + years) or marketing with at least 3+ years of demonstrated Social Media & Digital Content experience with specific experience dedicated to leading social media & digital content strategies and working with agencies and internal cross functional teams. Advanced knowledge of social media is also required.
• You\'re digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it\'s the right thing to do.
• You\'re driven to succeed. You are motivated by accomplishing your goals and delivering your best to make an impact.
• You engage with your heart and mind. You care about people and understand different perspectives. You listen and learn from the experiences of others.
• Values matter to you. You bring your real self to work and you live our values \xe2\x80\x93 trust, teamwork and accountability.

What CIBC OffersAt CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.*Subject to plan and program terms and conditionsWhat you need to knowCIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contactYou need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.Job Location Toronto-81 Bay, 33rd FloorEmployment Type RegularWeekly Hours 37.5Skills Influencer Marketing, Marketing, Marketing Communications (MarCom), Relationship Management, Social Media, Social Media Channels, Social Media Insights, Social Media Marketing

CIBC