Job Description

WHO WE ARE

Sid Lee is a borderless creative agency applying storytelling, design and technology to build customer experiences that matter. Their multi-disciplinary team of 700 professionals works as one, out of offices in Montreal, Toronto, New York, Paris, London, LA and Seattle. Working side by side with progressive clients, they deploy their creative capabilities in several disciplines, ranging from design to interactive and experiential communication to advertising and architecture. Practicing agile creative and production development, as well as radical collaboration both internally and with their clients, they create work that matters, allowing their clients to outperform their competitors and earn the trust and loyalty of their customers.

ROLE

As a Community Manager you\'ll be responsible for cultivating and nurturing a vibrant online community while ensuring the brand\'s voice and messaging are consistently represented across all social media platforms. You will play a vital role in engaging with the audience, driving meaningful conversations, and creating compelling content. Attention to detail and strong writing skills will be fundamental to this role.

Specifically, you will be managing US-based social channels for a bourbon brand from the world\'s largest privately held spirits company. You\'ll be immersed in the alcohol/beverage space, connecting with enthusiasts, and developing an online community that shares a passion for the rich heritage and craftsmanship behind fine spirits.

Your profile?
You spend your life online - you\'re a social native - but also a huge fan of culture across a range of subjects and in touch with what\'s happening offline and how that can impact the social space. You\'re a pro at starting conversations, knowing when to engage and when to just listen, adapting your approach to suit different scenarios.

Words may be your preferred medium, but you also speak the language of visuals - from pictures, animated GIFs, and emojis, to short videos, and captivating memes. You effortlessly capture the essence of a brand\'s voice and seamlessly switch between different brand personas.

RESPONSIBILITIES

• Monitor conversation on channels such as Facebook, Instagram, Pinterest, Trip Advisor, Yelp and Twitter - monitoring both people explicitly tagging the brand and people talking about them without tagging
• Engage with fans, influencers, and publications multiple times a day. Not just answering questions, but creating moments that will garner earned media and extend brand love with faves, shares, etc.
• Identify daily, quick-turnaround reactive opportunities - throw lots of ideas at the wall each day with the agency & client teams and see what sticks
• Identify & track larger ideas that are not necessarily reactive, but based on observations in the community, as well as contribute to a running list of brand-centric behaviors
• Work with the content manager and content creator and help brainstorm for larger campaigns, bringing the audience perspective to all ideas
• Support the Content Manager with ongoing content strategy initiatives
• Create excitement and proactively participate on our client\'s social media platform
• Develop, organize, prioritize, schedule and manage content with the client and internal team across all platforms
• Deliver analytics-based reports to our clients in collaboration with our strategy team
• Publish new content on the brand channel and remind people of the great experience they\'ve had with the brand
• Foster relationships with influencers
• Route customer service enquiries to the right channels and flag opportunities to surprise and delight members
• Monitor client\'s social listening tools and native platform analytics for top-line insights on what is working/not working on platforms

REQUIREMENTS

• 1-3 years of experience as a Community Manager/Social Media Coordinator or similar role.
• Educational background in new media, advertising or journalism preferred
• Experience in the alcohol/beverage space is preferred
• Relevant agency, media or independent blogging experience is considered an asset
• An impressive understanding of social media. You don\'t need to have 50K TikTok or Instagram followers, but - you are connected, cultured & curious of the social space
• You know who\'s who and can offer a POV on who best to engage with
• Knowledge of local market

Proud to be an equal opportunity employer, Sid Lee is committed to creating a diverse work environment. All qualified applicants are considered without regard to citizenship, ethnicity, race, colour, religion, gender, gender identity or expression, sexual orientation, genetics, disability, age or veteran status.
We encourage women, Indigenous people, persons with disabilities and members of visible minorities to apply.

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Sid Lee