Job Description

Community Engagement Coordinator (In-Office)

MDT Sporting Goods, Chilliwack, BC

MDT is one of the fastest-growing brands in the precision rifle industry. Our content generates

200M+ views per year

across platforms, reaching shooters, hunters, and professionals worldwide.We're building a massive, engaged shooting community.

We're hiring a

Community Engagement Coordinator

to own that conversation.

This role is about understanding how millions of people interact with our content, identifying patterns in audience behavior, and turning community feedback into better content, stronger narratives, and smarter growth decisions.

If you already live in the comments, forums, and discussions around firearms, this is your chance to do it professionally.

What This Role Is Really About

You are the bridge between the audience and the content team. You shape conversation, protect the brand, and extract signal from noise.

You think in patterns, not individual comments, and you feed the content team clear, structured insights so we improve every single week.

What You'll Own

Community Engagement & Brand Representation

Own growth and engagement across MDT's social communities Engage firearm audiences with accurate, responsible shooting knowledge Represent MDT's brand voice consistently and without exception Turn negative interactions into productive, brand-positive conversations Reply strategically to guide discussion, sentiment, and reach Use platform-specific features to drive organic engagement Identify and engage high-value community members and recurring contributors

Audience Intelligence & Sentiment

Monitor comments, discussions, groups, and forums across platforms Track recurring questions, objections, praise, and criticism Identify misinterpretations early and clearly explain what went wrong Break down audience confusion into simple, actionable insights for the content team Identify what traits the audience responds to most (authority, humor, directness, etc.) Think in trends and patterns, not one-off reactions

Content Feedback & Ideation

Source content ideas directly from audience comments Identify sequel, clarification, and "Part 2" opportunities Collect audience stories worth featuring Recommend platform-appropriate content based on real audience response Maintain an ongoing idea bank driven by community insight Support launch-related content planning with audience-driven input

Trend & Community Monitoring

Stay embedded in firearm-related platforms, groups, and forums Track emerging slang, beliefs, values, and shifts in the shooting community Identify early "hot topics" or trends before they peak Compare audience behavior across platforms (YouTube, Instagram, X, Reddit, Facebook, etc.)

You Are

You already do this in your spare time. This is an opportunity to do it at scale and be part of an incredibly fast-paced, growing brand/team.

Passionate about firearms and shooting sports Actively involved in online firearm communities A regular consumer of firearms media Comfortable representing a brand publicly and professionally Emotionally disciplined. Brand first, always Naturally observant and analytical Able to influence conversation, not just participate in it

Position Details

Location:

Chilliwack, BC (in-office)

Reports to:

Content Manager

Job Types: Full-time, Permanent

Pay: $25.00-$35.00 per hour

Expected hours: 40 per week

Benefits:

Casual dress Company events Dental care Extended health care Paid time off RRSP match Vision care
Ability to commute/relocate:

Chilliwack, BC: reliably commute or plan to relocate before starting work (preferred)
Application question(s):

How many years of firearms experience do you have? Who's your favorite gun influencer(s) and why? What's your favorite firearm subreddit and why?
Work Location: In person