Job Description

• Location: Ottawa, Ontario
• Type: Permanent
• Job #18205

The Communications & Content Specialist will play a critical role in the strategic dissemination of knowledge within the association, ensuring that members, stakeholders, and the broader real property valuation community are informed, engaged, and well-supported. This individual will be responsible for planning, developing, and optimizing clear, compelling, and strategic content across multiple channels, including e-blasts, reports, web content, social media, and member communications.
Key Responsibilities
Strategic Content Development & Knowledge Dissemination:
Research, write, edit, and proofread high-quality content, including articles, reports, whitepapers, and educational materials relevant to the real property valuation profession.
Create and coordinate member-focused communications, including e-blasts, updates, and informational guides.
Translate complex industry concepts into clear, engaging content suitable for diverse audiences including appraisers, policymakers, business leaders, and the public.
Develop and maintain FAQs, fact sheets, and reference materials to support members and stakeholders.
Collaborate with subject matter experts and the public affairs team to communicate advocacy-related content effectively.
Stakeholder Communications:
Draft and coordinate organizational communications, including press releases, policy updates, and industry announcements.
Ensure consistent and aligned messaging across departments, maintaining clarity in communications with members, regulators, and other stakeholders.
Support the executive team with speeches, presentations, and op-eds.
Act as the primary point of contact for member and stakeholder inquiries related to communication materials.
Event & Educational Communications:
Support the development of marketing materials for webinars, conferences, and workshops.
Prepare pre-event and post-event content, including summaries, key takeaways, and reports.
Assist in crafting impactful speeches, talking points, and presentations for association leaders.
Collaborate with external partners and the communications team to develop multimedia assets such as infographics, videos, and interactive content.
Editorial & Quality Control:
Ensure editorial standards and brand voice consistency across all content by working closely with the communications team.
Edit and proofread materials for clarity, engagement, and accessibility.
Develop templates and best practices to streamline content creation and improve consistency in both internal and external communications.
Collaboration & Strategy:
Align communications strategies with the association's goals by collaborating with the executive team and cross-functional teams.
Identify opportunities for proactive storytelling and thought leadership within the industry.
Collect feedback from members and stakeholders to improve communication efforts continuously.
Track and measure the effectiveness of communication strategies, providing insights for optimization.
Work closely with the public affairs team to integrate advocacy messaging into content strategies and optimize digital content distribution.
Qualifications & Skills
Education & Experience:
Bachelor's degree in Communications, Journalism, Public Relations, or a related field.
3+ years of experience in professional writing, communications, or content strategy, preferably within an association, regulatory body, or industry organization.
Exceptional writing, editing, and proofreading skills with the ability to adapt tone and style for various platforms and audiences.
Demonstrated ability to quickly grasp complex technical concepts.
Experience managing communication channels, including digital, print, and in-person events.
Familiarity with content management systems (e.g., WordPress), email marketing tools (e.g., Mailchimp), and social media platforms (e.g., Buffer).
Strong project management and organizational skills with the ability to meet deadlines.
Preferred:
Experience in the Canadian real estate, finance, or property valuation sector.
Knowledge of French (bilingualism is an asset).
Familiarity with regulatory and legislative communications.
Experience using analytics tools (Google Analytics, social media insights) to evaluate communication effectiveness.
Skills & Competencies:
Aligning communication strategies with the organization's mission and goals.
Capable of managing multiple projects and adjusting tone based on audience needs.
Strong interpersonal skills for working with various stakeholders and subject matter experts.
Ensuring accuracy and professionalism in all communications.
Bringing fresh ideas to engage members and enhance knowledge dissemination.