As a Communications Advisor, you'll play a vital role in ensuring that information from the Parks and Roads Branch is accurate, engaging, and informative for the public and internal teams. You'll act as a strategic consultant, advising colleagues and leaders on the best ways to communicate projects and initiatives. This dynamic position involves quickly responding to a changing environment, developing comprehensive communications plans, and building strong relationships with a variety of internal and external partners.
This role focuses on integrated communication planning and tactic development, managing media relations, and providing support for events and public engagement initiatives. You'll lead, manage, and implement communication strategies for both internal and external audiences, while also handling media inquiries and promoting Parks and Roads projects. A key part of your work will involve identifying appropriate messages and channels for specific audiences to effectively engage the community. You will also be a part of developing web and 311 content to advance business goals.
What will you do?
Lead the development, management, and implementation of integrated marketing and communications strategies for both internal and external audiences
Identify emerging issues and provide timely advice, effective strategies, and responsive products
Manage media relations and potential issues, which includes organizing media events and developing consistent messaging
Edit, develop, and update web and 311 content for various programs and projects
Use corporate social media platforms like Facebook and Twitter to advance business goals
Contribute to the development of effective public event and engagement strategies
Organize strategic media events aligned with program and service delivery opportunities
Ensure communication materials are timely, accurate, and reflect the branch and department's service standards
Qualifications
:A degree in a communications, public relations, or a related field, supplemented by a minimum of two (2) years of progressively responsible experience in a public relations, public affairs, or public information position
OR a diploma in a communications, public relations, or a related field, supplemented by a minimum of four (4) years of progressively responsible experience in a public relations, public affairs, or public information position
Assets:
Previous experience in media relations and reputation management
Experience with integrated marketing and communications, including social media
Experience working with diverse teams and community partners
Skills required for success:
Strong verbal and written communication skills to advise on tactics and develop various communication products like news releases, brochures, and web content
The ability to work under continuous deadline pressures, especially with unexpected work due to unpredictable weather conditions
Excellent relationship-building skills to work closely with program areas and find common ground with various groups
Creative and innovative problem-solving skills to navigate complex issues and find new ways to communicate effectively
The ability to work inclusively and collaboratively across the organization and with key external partners, such as community groups
Alignment to our Cultural Commitments and Leadership Competencies (https://bit.ly/4brRrXm)
Embracing a culture of equity, diversity, reconciliation and inclusion
Conditions of Employment:
Applicant may be tested
The City of Edmonton values applicants with a diverse range of skills, experiences and competencies, and encourages you to apply. We strive to provide reasonable access and accommodations throughout the recruitment process. To request an accommodation, please contact employment@edmonton.ca. Learn more about our benefits https://bit.ly/COEbenefits