Job Description

Who are we

We empower our community to secure our future. Guelph Solar is a solar energy solutions company, specializing in residential and commercial solar development, installation, maintenance, and battery back-up. We are full-service, entirely in-house, and have a long history of doing excellent work.

Our core values represent our deeply held beliefs and guide our actions, which includes finding the right people to join our team:

Passion

- We believe in what we do for our customers, our community, ourselves, and the environment. We love being of service to others and gain fulfilment from the important work we do.

Respect & honesty

- We care about building and maintaining meaningful relationships among employees, customers and partners, and value fairness, trust, and integrity in all of our interactions.

Collaboration

- We value teamwork and are always willing to pitch in where needed. We want to improve ourselves as individuals and Guelph Solar as a company. We make room for everyone's voice, and we listen without interruption, judgement and appreciate others' thoughts, feelings, and opinions.

Quality

- Details are important, and we strive for the highest standard of work possible. We pride ourselves on our mastery of industry knowledge, ability to find creative solutions, and innovative approaches to product development.

Health & safety

- Each person at Guelph Solar is valued and crucial to the success of the organization. As individuals, teams, and the company at large, we are committed to ensuring that the health and safety of each employee is of the utmost importance.
Guelph Solar offers competitive compensation and comprehensive benefits. We are an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.

Summary

The current opportunity is a permanent, full-time Solar Advisor role for predominantly commercial installations around Guelph and the surrounding areas. As a Solar Advisor for commercial sales, you'll play a key role in helping businesses transition to clean, renewable energy. You'll build trusted relationships with commercial clients, guiding them through the solar journey from initial conversation to project completion. This role combines technical understanding, strategic selling, and genuine passion for sustainability. You'll be responsible for identifying new opportunities, developing tailored proposals, and collaborating closely with our engineering and operations teams to ensure seamless project execution. Success in this role means driving growth while living our core values, and helping our clients achieve energy independence with confidence and trust.

Responsibilities

Lead Generation & Prospecting:

Identify, qualify, and pursue solar opportunities through networking, referrals, partnerships, and direct outreach, such as cold calling and attending industry events. Most of your sales opportunities will be created from your own efforts. This is an outside sales role. Some leads will be provided to you, but this will likely be the minority.

Consultative Sales Approach:

Engage with business owners and decision-makers to assess energy needs, financial goals, and site feasibility, providing customized solar solutions that align with client objectives.

Proposal Development:

Prepare and present accurate, compelling proposals including financial analyses, system designs, and ROI calculations using company tools and templates.

Relationship Management:

Build and maintain strong, long-term relationships with clients, contractors, and industry partners to encourage repeat business and referrals.

Follow-up & Conversion:

Ensure timely and consistent follow-up on all leads and opportunities to maximize conversion rates and achieve or exceed sales targets.

Collaboration:

Work closely with the engineering, project management, and installation teams to ensure seamless project handoff and execution.

Market & Product Knowledge:

Stay current with solar technologies, financing options, incentives, and market trends to position the company as a trusted expert.

Reporting & CRM Management:

Maintain accurate records of all sales activities, opportunities, and customer interactions within the company's CRM system.

Professional Representation:

Represent the company at meetings, trade shows, and community events with professionalism, enthusiasm, and integrity.

Customer Satisfaction:

Ensure client expectations are met or exceeded throughout the sales and installation process, securing

5-star reviews

and

referrals

post-project completion.

Safety & Compliance:

Demonstrate a strong commitment to

health and safety

by adhering to company policies and promoting safe work practices in all interactions.

Skills & key competencies

The successful candidate will demonstrate excellent emotional intelligence, flexibility, and possess a growth mindset.

Experience:

2+ years of sales experience, preferably in solar, renewable energy, or other technical B2B industries. Proven track record of achieving or exceeding sales targets.

Technical Knowledge:

Ability to translate technical information into clear, value-driven conversations with clients.

Sales & Communication Skills:

Excellent listening, communication, presentation, and negotiation skills. Comfortable leading client meetings and presenting proposals both virtually and in person.

Customer-Focused Mindset:

Passionate about helping clients adopt sustainable solutions. Skilled at building trust and long-term relationships with diverse clients and stakeholders.

Organization & Time Management:

Highly self-motivated, organized, and able to manage multiple leads and projects simultaneously. Strong follow-up habits and attention to detail.

Collaboration & Integrity:

Works effectively with cross-functional teams and demonstrates company core values. Practices high-trust behaviours such as talking straight, clarifying expectations, and delivering results.

Education & Tools:

Post-secondary education in business, marketing, engineering, or a related field (or equivalent experience). Proficiency with CRM software, Microsoft Office/Google Workspace, and virtual meeting platforms. Valid driver's license, access to a vehicle, and willingness to travel to client sites as required.

The following skills and qualifications would be an asset:

A basic understanding of commercial electrical equipment, solar system design/operation, and commercial construction methods. Previous experience cold calling or performing outward facing sales roles Previous experience in B2B sales
Job Types: Full-time, Permanent

Pay: $65,000.00-$95,000.00 per year

Work Location: Hybrid remote in Guelph, ON