Job Description

Beauceron Security is redefining how people think about cybersecurity awareness. We believe that informed, empowered people are the key to stopping cyber threats. We deliver experiences that motivate people to make better choices, not fear-driven training. We stand out in our field for our focus on security, behaviour and culture programs.

As we expand deeper into the U.S. market, we're looking for a scrappy, strategic, and channel-savvy Chief Marketing Officer (CMO) to help us win hearts, minds, and market share.

If you're energized by underdog marketing -- outthinking and outmaneuvering bigger incumbents -- and you know how to market through the channel with MSPs and MSSPs, this is the opportunity for you.

Reports to:

CEO

Location:

Fredericton, NB preferred. Remote applicants in Canada will be considered, and remote employees will travel to Beauceron's office during onboarding and at least quarterly for on-site meetings.

What You'll Do:

Develop and lead asymmetric, high-impact lead generation campaigns across paid, owned, and earned channels -- with an eye for value, not volume. Design and execute a channel-first marketing strategy that helps MSPs and MSSPs understand, adopt, and champion Beauceron as part of their security stack. Deploy scrappy tactics such as: o Guerilla campaigns at industry events to spark attention without massive spend. Thought leadership and original content that drives home how Beauceron stands out. Punchy, comparison-driven messaging that speaks to the pain points legacy security awareness and training incumbents ignore. Leveraging partner marketing reach and grassroots momentum rather than paid saturation. Collaborate closely with the sales teams to define and support joint GTM efforts and drive partner recruitment and channel partner sales. Lead, mentor, and grow a small but mighty marketing team, while also rolling up your sleeves. Shape and evangelize a compelling brand narrative that differentiates Beauceron in a saturated market of check-the-box training vendors. Stay close to MSP/MSSP partner behavior, customer insights, and competitive shifts -- and use those insights to guide strategy and execution. Treat every marketing dollar as an investment -- ruthlessly prioritize, experiment leanly, double down on what drives results, and skip what doesn't. Represent Beauceron externally as a trusted brand voice, building relationships with analysts, industry leaders, media outlets, and event organizers.

What Success Looks Like:

One month:

You've met key partners, assessed marketing gaps, and launched scrappy wins to generate leads.

Three months:

GTM engine in motion with multi-channel lead-gen campaigns live.

Twelve months:

Beauceron is a known, respected brand in the MSP/MSSP ecosystem, with measurable double-digit growth in partner-sourced revenue.

What You Bring:

Proven experience marketing B2B cybersecurity products through channel partners (MSPs, MSSPs, VARs, or OEMs). Demonstrated ability to lead marketing in a resource-constrained, fast-moving environment. Strong understanding of partner enablement, co-selling motions, and reseller marketing dynamics. Track record of building marketing teams, mentoring talent, and scaling systems without bloating headcount. Experience creating differentiated brand narratives in crowded or commoditized markets. Proficiency with demand generation, digital marketing, content strategy, and marketing operations. Data-driven decision making, with comfort across campaign analytics, pipeline metrics, and funnel conversion rates. Excellent communication and storytelling skills to connect with executives, technical stakeholders, and partners alike. Alignment with Beauceron's mission and values.

We know strong marketing leaders come from many paths. Even if you don't check every box, we encourage you to apply if this role excites you.

Inclusion & Belonging at Beauceron:

Beauceron Security is committed to building a diverse and inclusive executive team. We believe diversity of background, identity, and perspective makes our work stronger. We welcome applicants from all qualified individuals, backgrounds, identities, and experiences -- especially those who have been historically underrepresented in cybersecurity and tech leadership. If you require accommodations during the application process, please let us know at any time.

Why Work with Us:

You're excited by the opportunity to have ownership over a role and grow a company. We're a small, tight-knit group that works closely together. We offer excellent health and dental benefits that start on your first day of work. You'll have a Health Spending Account and a Personal Wellness Account that refresh annually. Access to Online Doctors is included with our benefits plan. An Employee and Family Assistant Program (EFAP) is available 24/7 to provide wellbeing support to you and your family. We offer an RRSP matching program right from your start date. We maintain a training budget that every employee can apply to use for external training and professional development opportunities. An active social committee plans virtual and in person events for our team to enjoy throughout the year. Free on-site parking you can reserve. Flexibility to work remotely or in the office!

How to Apply:

This is a rare chance to join a company that's changing how people think about cybersecurity -- and to help us win on brand, voice, and vision. If you're ready to lead with purpose and punch above your weight, we want to hear from you; please apply through the button below. Be sure to mention your favourite type of food in your cover letter; the Beauceron team often bonds over food in local downtown Fredericton restaurants over lunch.