Channel Marketing Manager, Energy

Canada, Canada

Job Description


Hi, we are ecobee.ecobee introduced the world\'s first smart Wi-Fi thermostat to help millions of consumers save money, conserve energy, and bring home automation into their lives. That was just the beginning. We continue our pursuit to create technology that brings peace of mind into the home and allows people to focus on the moments that matter most. We take pride in making a meaningful difference to the environment, all while being part of the exciting, connected home revolution.In 2021, ecobee became a subsidiary of Generac Power Systems. Generac introduced the first affordable backup generator and later created the category of automatic home standby generator. The company is committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid. Together, we take pride in making a meaningful difference to the environment.Why we love to do what we do:We\'re helping build the world of tomorrow with solutions that improve everyday life while making a positive impact on the planet. Our products and services work in harmony to provide comfort, efficiency, and peace of mind for millions of homes and businesses. While we\'re proud of what we\'ve done so far, there\'s still a lot we can do-and you can be part of it.Join our extraordinary team.We\'re a rapidly growing global tech company headquartered in Canada, in the heart of downtown Toronto, with a satellite office in Leeds, UK (and remote ecopeeps in the US). We get to work with some of North America and UK\'s leading professionals. Our colleagues are proud to bring their authentic selves to work, confident that what we do is grounded in a greater purpose. We\'re always looking for curious, talented, and passionate people to join our team.Who You\'ll Be Joining:You will be joining an amazing team of energy professionals and marketers that exude authenticity, creativity, and are focused on delivering impact. We will challenge you to learn and grow to your fullest, push you to amplify what matters to our clients, customers, their family and the planet - and we expect that you will push us to do the same.You are a strategic, analytical and enthusiastic individual that thrives on developing, executing, and refining marketing plans - and you\'re passionate about the North American energy sector.You will develop marketing strategies to increase adoption of our technology, support new product and services launches, coordinate advertising campaigns to increase the awareness and conversion of rebate programs, oversee product promotions and contribute to developing a promotional pricing and execution strategy, and help us communicate to the industry the exceptional things we\'re doing. For all facets of the role, you will be analyzing and reporting on the results to make strategic recommendations to the Marketing and Energy departments on an on-going basis.How You\'ll Make an Impact:

  • Work in conjunction with our Energy leadership team to develop and nurture both new and existing partnerships and launch new programs and services across the North American energy channel.
  • Initiate, develop, coordinate, and implement strategic hardware & services marketing programs with our utility marketplace partners, as well as in strategic energy markets across North America where substantial rebate opportunities exists to drive adoption of our product.
  • Act as a brand champion internally for ecobee Energy to educate, inform and secure needed resourcing and support for Energy team initiatives and marketing campaigns.
  • Lead the pitching, briefing, resource procurement and project management process for Energy team marketing initiatives in coordination with the larger ecobee marketing team (Digital, Communications & Creative).
  • Work closely with the Base Communications and Product team to build relevant and timely communications for both our utility clients, and the end consumer.
  • Conduct research and analysis as it relates to customers, industry trends, market conditions, and competitors to strengthen ecobee\'s offering with Utility partners and consumers. This will involve developing a deep understanding of ecobee\'s core customer personas.
  • Lead the Energy team\'s B2B marketing strategy and execution across the Utility sector through trade shows, content development & sponsorship, energy association participation and other B2B marketing efforts.
  • Objectively evaluate programs for ROI against their individual objectives, and capture and share-out learnings to continuously improve performance.
  • Support internal marketing reporting efforts for both seasonal promotions and quarterly channel performance.
  • Assist in management of the energy marketing and sales Opex and budget and share responsibility for the Energy Sales Profit & Loss Statement.
What You\'ll Bring to the Table:
  • Previous experience in a brand or channel marketing program
  • Comfortable in an extremely fast paced and dynamic working environment
  • You can confidently work independently to dig into problems and find the answers you need
  • Proven track record of working with cross functional groups and departments
  • Flexible, able to work in a fluid environment and pivot when required
  • Strong written, organizational, communication and oral presentation skills
  • Strong ability to build and present a case/rationale to gain alignment behind a decision
  • You are a creative and innovative thinker
  • You\'re comfortable forging and sustaining strong internal/external business relationships
  • Energy industry experience is an asset
  • If you are located remotely (i.e. outside of the Greater Toronto Area), some travel to the ecobee head office in Toronto will be required (approximately once per quarter)
Just so you know: The hired candidate will be required to complete a background check.Like what you see? Apply soon! We plan to accept applications for this role until July 31st but may close earlier depending on the volume of applications we receive.What happens after you apply:Application review. It will happen. By an actual person in Talent Acquisition. We get upwards of 100+ applications for some roles, it can take a few days, but every applicant can expect a note regarding their application status.The Interview Process:
  • Round 1: A 45-minute phone call with a member in Talent Acquisition.
  • Round 2: A 60-minute virtual interview with a cross-functional group of ecopeeps - expect technical, behavioural and situational questions.
  • Round 3: A 60-minute virtual interview with Energy leadership team members.
With ecobee, you\'ll have the opportunity to:
  • Be part of something big: Get to work in a fresh, dynamic, and ever-growing industry.
  • Make a difference for the environment: Make a sustainable impact while on your daily job, and after it through programs like ecobee acts.
  • Expand your career: Learn with our in-house learning enablement team, and enjoy our generous professional learning budget.
  • Put people first: Benefit from competitive salaries, health benefits, and a progressive Parental Top-Up Program (75% top-up or five bonus days off).
  • Play a part on an exceptional culture: Enjoy a fun and casual workplace with an open concept office, located at Queens Quay W & York St. ecobee Leeds is based at our riverside office on the Calls.
  • Celebrate diversity: Be part of a truly welcoming workplace. We offer a mentorship program and bias training.
Are you interested? Let\'s make it work.Our people are empowered to take ownership of their schedules with workflows that allow for flexible hours. Based on your job, you have an option of a office-based, fully remote, or hybrid work environment. New team members working remotely, will have all necessary equipment provided and shipped to them, and we conduct our interviews and onboarding sessions primarily through video.We\'re committed to inclusion and accommodation.ecobee believes that openness and diversity make us better. We welcome applicants from all backgrounds to apply regardless of race, gender, age, religion, identity, or any other aspect which makes them unique. Accommodations can be made upon request for candidates taking part in all aspects of the selection process. Our recruitment team is happy to answer any questions candidates may have about virtual interviewing, onboarding, and future work locations.We\'re up to incredible things. Come and be part of them.Discover our and learn more aboutReady to join ecobee? .Please note, ecobee does not accept unsolicited resumes.

ecobee

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Job Detail

  • Job Id
    JD2312991
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Canada, Canada
  • Education
    Not mentioned