Job Description

: Category Sales Manager - Crash Rated

Location:

Surrey, BC (Hybrid)

About Reliance Foundry

Reliance Foundry has been shaping urban environments since 1925. As North America's most trusted provider of bollards, site furnishings, and industrial components, we combine engineering excellence with design-focused innovation to make places people want to be. With a rapidly expanding portfolio--including our Vector Series, Halvard Collection, and USA-made Patriot Collection--we are driving significant growth across major security and infrastructure markets.

Role Overview

Drive the growth of our most critical security solutions. The Category Sales Manager - Crash Rated is a high-impact role responsible for converting

over $32M in active quote value

into revenue. Backed by industry-leading engineering and high market demand, you won't be chasing cold leads--you will be managing a robust pipeline. We need a strategic closer who can navigate complex deals, influence decision-makers, and take full ownership of the sales cycle from interest to invoice.

This role blends category expertise, solution selling, and strategic account management. You will be the primary driver of our crash-rated sales performance, working closely with engineering, marketing, and key accounts to accelerate growth across North America.

Key Responsibilities

Sales & Revenue Growth

Own revenue targets for the Crash Rated category (Vector, Halvard, Patriot). Convert active quotes into sales through disciplined follow-up, objection handling, and value-led selling. Develop and execute a category-specific sales strategy aligned with Reliance Foundry's 2026-2027 growth plan. Build, manage, and close a high-value pipeline across architects, engineers, contractors, security consultants, and city planners.

Category Leadership

Become the in-house specialist and external advocate for crash-rated bollards. Deliver product demonstrations, Lunch & Learns, and project-specific solution recommendations. Provide competitive insights and field intelligence to guide product and marketing direction.

Key Account & Partnerships

Oversee the sales funnel from RFQ to Sales Order. Strengthen and expand relationships with top security integrators, contractors, and municipal partners. Identify and penetrate high-value verticals (stadiums, retail, airports, healthcare, government). Collaborate with the marketing team to support campaigns, events, and demand generation programs.

Sales Operations & Discipline

Maintain accurate CRM records (NetSuite), pipeline forecasts, and quote stage progression. Track performance metrics and continuously improve conversion rates at every stage of the sales funnel. Work closely with engineering on product feasibility, project requirements, and pricing.

What you Bring

5+ years of experience in B2B sales, ideally in construction products, security hardware, perimeter protection, or related sectors. Proven ability to close high-value deals in complex, multi-stakeholder environments. Strong technical and mechanical aptitude--comfortable discussing product specifications, standards, functionality and installation requirements. Excellent communication, presentation, and relationship-building skills. High sense of ownership, resilience, and a drive to win. Experience using CRM tools and disciplined pipeline management Consistent high energy and positive attitude.

Why Join Reliance Foundry

Competitive base salary + commission structure. Work with an innovative, supportive, and fast-moving leadership team. Opportunities for growth as we scale toward our 2026 strategic goals.

Walk into a $32M Pipeline:

You aren't starting from scratch. We have over $32M in active quote value waiting for a closer to step in, nurture relationships, and turn them into wins.

Sell What the Market Wants:

Security infrastructure is booming. You will be representing industry-leading lines like our USA-made Patriot Collection and Vector Series--products that architects and security consultants already trust.

Legacy Meets Growth:

Enjoy the stability of a company established in 1925 combined with the energy of a high-growth startup environment. We are scaling fast, and you will be the pilot for our Crash Rated category.

Own the Category:

This isn't just another sales seat. You will be the strategic lead for our fastest-growing category (Crash Rated), shaping how we approach the market in 2026 and beyond.
Job Types: Full-time, Permanent

Pay: $70,000.00-$85,000.00 per year

Benefits:

Casual dress Company events Company pension Dental care Discounted or free food Employee assistance program Extended health care Life insurance On-site parking Paid time off RRSP match Vision care Work from home
Application question(s):

Are you legally allowed to work in Canada? Do you reside in the Vancouver Lower Mainland? Which CRM tools are you familiar with? Are you familiar reading technical drawings and discussing technical information?
Experience:

B2B sales: 5 years (required)
Work Location: In person