Job Description

Our family of 134,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better - great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

All career opportunities will be open a minimum of 5 business days from the date of posting.

Overview

The Category Marketing Manager, Full Serve actively contributes to the Brand Strategy & Planning team acting as the marketing champion of a specific set of Grocery and Fresh categories. They will assist in brand strategy and planning and in the development and execution of integrated marketing plans for categories including Produce, Deli/ Cheese, Pet , Baby, Local and select Grocery categories across both the Sobeys and Safeway banners. They will work with a cross functional team of internal and external/agency partners to help bring the strategy to life for the consumer.

• Develop, plan, and execute, the marketing campaigns, both in-store and out of stores with a robust emphasis on digital and social marketing for Meat, Deli/ Cheese, Pet , Baby, Local and select Grocery categories
• Ensure that the strategy and execution of Category Marketing strategies is consistent with the Sobeys and Safeway banner strategies and guidelines
• Develop strategic marketing briefs and responsible for sharing with internal teams and agencies.
• In close collaboration with the Sponsorship, Community Investment and Category Marketing and Local Store Marketing teams, oversee and manage the 52-week brand strategy & plan against Category-focused Marketing initiatives for Sobeys and Safeway
• Oversee program integration across channels, negotiating activities between departments and execution for print, social and digital.
• Working closely with Marketing Communications, provide oversight of campaign and advertising production for Category-focused campaigns; including flyer, POS and digital materials; Photo Studio, Digital Asset Management and Creative Services project intake and scheduling; pre-media activities relating to training and financial tracking; Omni-channel distribution optimization.
• Responsible for budget management and reporting for your own marketing programs
• Contribute in managing a direct report including

Job Requirements

• An Undergraduate Degree, 7-10 years marketing expertise from within the retail grocery/ food & beverage consumer goods industry preferred
• Brand marketing and retail experience preferred
• Strategic thinker with the ability to sell ideas internally throughout the organization as well as externally with third parties.
• Expert project management skills
• Proven track record of collaborative leadership
• Proven track record of managing diverse projects & working teams to reach goals
• Curious, creative, passion for food and solution oriented

We offer teammates competitive total compensation packages that will vary by role and location. Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by or monitored for accuracy by our organization. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.

While all responses are appreciated only those being considered for interviews will be acknowledged.

We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.

Sobeys