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The Category Manager is accountable for developing robust category strategies for mutual customer and Mars benefit that are routed in Consumer/Shopper Insights . Leverage category knowledge and analysis with team to drive category growth with Mars Customers through direct customer contact. Proactively identify strategic category opportunities for our customers at both business planning timing and on an on-going basis. As well as Develop and disseminate category management best practices across the organization.
The Category Management Manager is responsible for collaborating with Marketing to develop a shared vision for category growth that inspires retailers and supports customer thought leadership. Support for bringing the flywheel to life through reporting and analysis. Lastly Contribute to operating plan achievement for direct area of responsibility
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