Job Description

Want to revolutionize the future of education and do meaningful work that transforms future generations' lives?
Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology, we can transform students into the world leaders of tomorrow. We're the world's leading college admissions consultancy, with over 1,330 Ivy League offers and 2,140 to the US Top 15. With a passionate team of 800+ that's rapidly expanding across 30 markets, our unique tech platform connects expert-led guidance and proven data-driven strategies from 3,000 tutors and mentors with students worldwide. We help ambitious students unlock their dream career pathways, and Crimson students are 7x more likely to get into the Ivy League. What sets us apart is our unmatched scale and expertise. We have the largest team of Former Admissions Officers and College Counselors globally. Every student is matched with a carefully-chosen team of admissions experts who laser focus on different parts of their college application -- from essays to extracurriculars -- ensuring every detail is expertly executed. Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article .
About the Role
You'll play a key role in developing and executing Canada-specific marketing strategies that speak directly to local families and students considering international education. This is not a generic or one-size-fits-all role--your work will ensure our messaging is deeply relevant across Canada's diverse regions and distinguishes clearly from U.S.-focused narratives.
This is not a full-funnel role--you will collaborate with global and North American digital marketing teams, but your focus will be on creating compelling content, crafting localized messaging strategies, and executing high-impact campaigns that increase awareness, engagement, and trust in Crimson's offerings.
The ideal candidate is both creative and strategic, with a deep understanding--or demonstrated ability to quickly learn--the nuances of Canada's education landscape and family mindsets. You must be able to work in Canadian time zones and travel occasionally to major metro areas (e.g. Toronto, Vancouver, Montreal) for in-person events.
What are the main responsibilities for this role?

• Design and execute localized content strategies to engage Canadian families exploring overseas university pathways
• Create compelling written and visual content for paid social, email campaigns, landing pages, and short-form video scripts
• Manage end-to-end webinars and in-person marketing events, including speaker coordination, logistics, and promotion
• Collaborate with the global and North America marketing teams to localize broader campaign materials
• Represent Crimson at school talks, parent events, and education fairs across key Canadian cities
• Develop empathetic, family-focused messaging that reflects regional differences, education priorities, and cultural sensitivities within Canada
• Contribute Canadian market insights and campaign performance updates to the broader marketing organization

What Success Looks Like

• Consistently generate high-quality leads and engagement from Canadian families
• Deliver strong ROI from webinars, content pieces, and localized initiatives
• Produce high-converting, differentiated messaging that reflects Canada's unique education context
• Grow regional awareness of Crimson's brand and offerings
• Build strong working relationships across global and regional marketing teams

Ideal Candidate Profile

• 2-5 years of experience in content marketing, event marketing, or education marketing
• Proven strength in creating conversion-driven copy across digital channels (ads, emails, landing pages, social)
• Experience with event management (online and offline)
• Deep understanding of--or a fast-learning mindset for--the Canadian education system and cultural dynamics
• Strong writing and communication skills; video scripting or basic design familiarity (Canva) is a plus
• Analytical mindset with ability to assess and iterate on messaging based on performance data
• Bonus: French proficiency and/or experience reaching bilingual or multicultural audiences

Why Work for Crimson?

• Flexible working environment -- you'll be empowered to structure how you work
• Limitless development and exposure -- 33% of all hires last year were internal promotions or cross-functional moves
• $1,000 annual training budget -- we love to level up!
• Psychologist on staff to support your well-being and performance
• Impressive fireside chats and workshops to help the team continuously grow
• Radical Candour is the feedback approach we live by
• We're a global player with a presence in 28 markets (and growing!) across the globe

If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you!
Please keep an eye on your spam/junk email folder for correspondence from Team Tailor.