Job Description

A TELUS Sante, nous donnons a chacun les moyens de vivre plus sainement. Guides par notre vision, nous exploitons la puissance de notre technologie de pointe et misons sur l'unicite des personnes pour creer le futur de la sante. En tant que chef de file mondial des services de sante et de bien-etre - englobant la sante physique, mentale et financiere - TELUS Sante ameliore les resultats en matiere de sante pour les consommateurs, les patients, les professionnels de la sante, les employeurs et les employes.
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Our team and what we'll accomplish together
TELUS Health is seeking an Integrated Campaigns & Growth Marketing Manager to accelerate growth for our Retirement & Benefits Solutions business. You'll own how, when, and where we show up in the market, leading multichannel campaigns, account-based initiatives, and digital programs that drive awareness, demand, and pipeline across Canada and the U.S. This role blends strategic planning with hands-on execution, partnering with Sales, Product Marketing, and Brand Experience to deliver campaigns that not only generate measurable results but also strengthen the RBS brand story. If you thrive at the crossroads of growth marketing and brand storytelling, we'd love to meet you.
What you'll doOwn end-to-end execution of integrated campaigns across email, LinkedIn, paid social, and web, including campaign brief development, asset coordination, platform setup, QA, launch, and performance tracking Partner with Sales to deploy account-based campaign tactics across top-tier opportunities, whitespace accounts, and client expansion Lead demand generation tactics with a strong focus on pipeline acceleration and qualified lead contribution across both U.S. and Canadian Retirement & Benefits Solutions segments Partner with Product Marketing and Brand Experience to ensure campaigns reinforce the RBS brand story and differentiation, tailoring messaging to target markets and maintaining visual/verbal consistency across channels. Partner with Sales Operations to define and continuously refine lead scoring models, routing logic, and lifecycle stages, and oversee the execution of inbound lead capture and nurture workflows through HubSpot Manage and evolve a centralized campaign calendar, coordinating rollouts for national awareness initiatives as well as segment-specific or SIT stage Develop and optimize nurture strategies tailored to brokers, TPEs, and clients, leveraging HubSpot to build segmented journeys by persona, buying stage, and segment readiness Oversee SEO strategy (in partnership with internal stakeholders or agency partners) to improve organic visibility for key RBS terms across Canada and the U.S. Collaborate with Brand Experience to deliver digital campaign support before, during, and after events, helping Sales re-engage attendees and reach key accounts that didn't attend
What you bring7+ years of experience in B2B marketing with a focus on demand generation, campaign execution, and pipeline acceleration Proven ability to manage both broad-based campaigns and account-based marketing (ABM) programs, knowing when to scale and when to personalize Strong understanding of brand positioning and ability to apply brand strategy within campaigns to ensure consistency, clarity, and differentiation Proficiency in HubSpot (automation, journey building, segmentation) and Salesforce (attribution, lead management, reporting) Strong experience in campaign operations, including UTM tracking, A/B testing, and optimizing multichannel workflows Hands-on expertise in LinkedIn Campaign Manager and other paid media platforms, with experience deploying both awareness and conversion campaigns. Familiarity with ABM and intent platforms (e.g., 6sense, Demandbase, Bombora) and translating insights into campaign action Strategic mindset combined with tactical execution skills, able to move from whiteboard planning to build-launch-optimize cycles Ability to collaborate cross-functionally with Product Marketing, Sales, Sales Ops, and Brand to deliver coordinated campaigns Strong analytical and reporting skills, with comfort using campaign data to drive continuous improvement
Great-to-havesSkilled at using AI to design and scale GTM systems that accelerate pipeline and optimize performance Design experience in Adobe Creative Suite to support quick-turn creative direction /needs when dedicated resources aren't available
A propos de nous
Nous sommes une equipe axee sur les personnes, les clients et les objectifs, qui collabore, innove et cree des retombees positives au quotidien. Nous ameliorons des vies grace a nos solutions technologiques. Nous favorisons une culture d'innovation qui permet aux membres de l'equipe de resoudre des problemes complexes et de produire des resultats exceptionnels sur le plan humain dans un monde numerique.
A TELUS, nous sommes fiers de notre culture qui encourage la diversite. Nous croyons foncierement a l'importance d'adopter des pratiques equitables en matiere d'emploi. Ainsi, le dossier de tous les candidats qualifies est etudie. Pendant tout le processus de recrutement, nous tenons compte des besoins particuliers des candidats handicapes, au besoin.
Avertissement : Conformement a la Politique de securite des centres de donnees de TELUS Sante, tout membre de l'equipe susceptible de travailler dans un centre de donnees ou d'avoir acces a des renseignements detailles sur les technologies de service client peut faire l'objet d'une enquete de securite aupres du gouvernement du Canada.
La sante et la securite de notre equipe, de nos clients et des communautes que nous desservons sont primordiales pour TELUS. Par consequent, nous exigeons que toute personne qui se joint a nos Cliniques TELUS Sante soit completement vaccinee contre la COVID-19.
Remarque aux candidats du Quebec : si la connaissance de l'anglais est requise, c'est parce que le/la membre d'equipe qui occupera ce poste sera appele(e), sur une base reguliere, a interagir en anglais avec des parties externes ou internes ou encore a travailler dans un environnement informatique anglais dans le cadre de ses taches.
En deposant votre candidature pour ce role, vous comprenez et acceptez que vos informations seront partagees avec l'(les) equipe(s) d'acquisition de talents du groupe de societes TELUS et/ou tout gestionnaire implique dans le processus de selection.