Job Description

Job Title

Business Strategy Consultant - Product & Market Growth

NOC Code

11201 - Professional Occupations in Business Management Consulting

Employment Type

Full-time | Permanent

Salary

$44-$50/hour, commensurate with experience

Job Overview

We are seeking a strategic and analytical Business Strategy Consultant to advise on the growth and expansion of both our established wholesale tools operation (Primeline Tools Inc.) and our emerging home services platform. The successful candidate will bring deep knowledge in market entry strategies, product innovation, and operational optimization. This role involves cross-functional collaboration across physical product distribution and digital marketplace development.

Key Responsibilities

o Conduct business analysis to support growth strategies in both B2B wholesale and B2C digital marketplac environments.o Provide expert recommendations on product development, pricing, and positioning for Canadian and U.S. markets.o Perform market research and competitive benchmarking for tools distribution and online platform services.o Advise on customer segmentation and product-market fit for both business models.o Support loyalty, engagement, and incentive program design for distributors, contractors, and homeowners.o Evaluate internal workflows, logistics, and customer service models using frameworks like Lean, Six Sigma, and Agile.o Collaborate with leadership to define KPIs, performance metrics, and investment priorities.o Support transition and integration strategies between traditional and digital sales channels.

Required Qualifications

o Bachelor's degree in Business Administration, Industrial Engineering, or a related field (Master's preferred).o At least 10 years of experience in business strategy, product development, or management consulting.o Proven record of success in advising or scaling businesses in both traditional industries and digital platforms.o Strong command of strategic planning tools and software (e.g., Jira, ERP, MRP, CRM, Excel, SQL).o Excellent communication and presentation skills in English.

Preferred Candidate Profile

We are looking for a candidate with entrepreneurial mindset and hands-on experience in growth-stage companies or platform startups. Knowledge of construction or home improvement industries is an asset. The ability to translate business insights into executable plans across different departments and business units is essential.

Why Join Us

o Competitive salary and extended health and dental benefitso Opportunity to work with a fast-growing digital platform alongside a well-established Canadian businesso Collaborative team environment and flexible remote/hybrid work optionso Long-term growth and leadership development potentialo Contribute to Canada's innovation economy by driving growth in construction and home services throughknowledge transfer and operational excellence.