Job Description

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
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There has never been a more exciting time to build your career with Sun Life Canada. As a key member of our Business Growth team, you will play a pivotal role in fueling advisor expansion across the organization. Reporting to the AVP, Business Growth & Strategy, you will help strengthen Sun Life's advisor network by sourcing top financial professionals and positioning our industry-leading Sun Life Canada Securities Inc. platform.
Do you thrive in a fast-paced, sales-driven environment where strategic outreach, relationship building, and value positioning directly shape organizational growth? Join us as a Business Growth Manager, where your ability to uncover talent, build meaningful connections, and champion the Sun Life value proposition will make a measurable impact.
What will you do?
Prospecting & Lead Generation

• Proactively source and qualify advisor candidates through calls, email campaigns, social and digital outreach.
• Execute strategic networking to connect with third-party advisors, understand their practice needs, and present Sun Life as the partner of choice.
• Maintain candidate-tracking workflows and key performance metrics to support pipeline management.

Client & Advisor Engagement

• Build trusted relationships by understanding business, financial, and client needs.
• Develop community relationships and centers of influence to broaden reach.
• Maintain strong knowledge of financial markets, investment trends, policies, and advisor business models (including teaming structures).

Sales Execution & Recruitment

• Manage inbound/outbound communication, follow-ups, negotiations, and application processing.
• Conduct early-stage screening to support due-diligence requirements.
• Coordinate onboarding activities and support advisor team transitions.

Collaboration

• Partner with field sales teams--including wholesalers and Sales Directors--to develop recruitment strategies and support territory growth.
• Work closely with the AVP, Business Growth to maintain a healthy advisor pipeline and optimize engagement touchpoints.
• Ensure seamless handoff of qualified candidates for final interview stages and collaborate with internal stakeholders for a positive advisor experience.

Administration, Reporting & Campaign Support

• Use CRM tools (e.g., Salesforce) to track activities, manage data, and report progress.
• Share insights to improve processes, programs, and strategic initiatives.
• Support the development and execution of sales campaigns, advisor events, and marketing communications.

What do you need to succeed?
You are social, empathetic, solutions-oriented, and a strong communicator--naturally skilled at connecting with people and building trust.

• Ability to gather and interpret market intelligence to support strategic positioning.
• Exceptional networking, communication, presentation, and negotiation skills.
• Experience in a prospecting-focused role with strong planning and execution discipline.
• Demonstrated success sourcing talent from multiple channels and building high-quality pipelines.
• Ability to quickly assess advisor potential through interviews, digital profiles, and other indicators.
• Professional presence and excellent relationship-building abilities.
• Understanding of regulatory requirements for financial services sales roles.
• Strong collaboration skills, with experience working across multiple internal teams.
• Post-secondary degree in business and 2-5 years of experience in business development or a similar relationship-driven role.

What will be nice to have:

• Experience in financial services--especially life insurance, investments, or wealth management.
• Proficiency with Microsoft Word, Excel, PowerPoint, and CRM systems (preferably Salesforce).
• Experience with social media publishing or digital outreach tools.

Special Requirements

• Travel within your designated region is required.

What's in it for you?

• We're proud to be a Best Workplace for Hybrid Work by Great Place to Work Canada
• Be part of our continuous improvement journey in developing the next greatest digital enterprise experience that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives.
• Flexible Benefits from the day you join to meet the needs of you and your family.
• Pension, stock and savings programs to help build and enhance your future financial security.

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.
Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.
Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to .
We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you! Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.
We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.
We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.
Salary Range: 80,000/80 000 - 128,000/128 000
Job Category: Sales - Distribution Support
Posting End Date: 22/01/2026

Skills Required