Job Description

Business Development Representative - 1547459

Toronto, ON

White Ash Group has been engaged by a media and events company that is dedicated to progressing and destigmatizing the cannabis industry to find their next 2 Business Development Representatives.

About the Job:

The Business Development Representatives will be responsible for phoning, emailing and contacting cannabis companies across Canada and sell them ad space and sponsorship opportunities.

About the Company:

Known for throwing amazing events and creating thoughtfully crafted media, the company is small, tight knit and full of high performing individuals who want to do great things together.

Responsibilities:

• Identify Prospects: Conduct market research and identify potential companies within the cannabis industry that align with the target audience and values.
• Outreach and Networking: Proactively reach out to potential clients through phone calls, emails, and networking events to introduce sponsorship and advertising opportunities.
• Build Relationships: Cultivate strong relationships with key decision-makers, marketing managers, and other relevant stakeholders in the cannabis industry. Understand their needs and pain points to tailor compelling sales pitches.
• Sales Presentations: Deliver persuasive and professional sales presentations to showcase the value of sponsoring events and advertising. Highlight the unique benefits and audience reach of the platform.
• Negotiation: Skillfully negotiate terms, pricing, and packages to ensure mutually beneficial agreements with clients.
• Pipeline Management: Maintain a well-organized sales pipeline using CRM software, track leads, follow up on potential clients, and keep accurate records of all interactions.
• Collaboration: Collaborate with the marketing and editorial teams to develop innovative sponsorship packages and ad campaigns that resonate with our target audience.
• Industry Knowledge: Stay up-to-date with trends and developments in the cannabis industry, as well as the competitive landscape, to identify new opportunities and remain a knowledgeable resource for clients.
• Sales Goals: Meet and exceed sales targets and revenue goals on a quarterly and annual basis.

Requirements:

\xc2\xb7 Minimum of 1-2 years of experience in business development, sales, or a related field, preferably within the cannabis industry or a similar niche.

\xc2\xb7 Passion for Cannabis: Demonstrated passion for and knowledge of the cannabis industry, including an understanding of current trends, regulations, and market dynamics.

\xc2\xb7 Communication Skills: Excellent communication and interpersonal skills with the ability to engage prospects, build rapport, and confidently present sales pitches.

\xc2\xb7 Results-Driven: Proven track record of achieving and surpassing sales targets in previous roles.

\xc2\xb7 Organization: Strong organizational skills and attention to detail to manage multiple leads and opportunities simultaneously.

\xc2\xb7 Adaptability: Ability to thrive in a fast-paced and ever-changing environment, adapting strategies as needed to achieve success.

\xc2\xb7 Team Player: A collaborative and team-oriented mindset, willing to work alongside different departments to drive overall company growth.

\xc2\xb7 Tech-Savvy: Proficiency in using CRM software, Microsoft Office, and other sales tools.

\xc2\xb7 Availability: Willingness to travel occasionally for industry events (if required).

White Ash Group and the companies it represents are Equal Employment Opportunity employers that values the strength of diversity within the workplace. All qualified applicants, regardless of race, colour, religion, gender, sexual orientation, marital status, gender identity or expression, nationality, age, disability or veteran status, or any other characteristic protected by applicable law, are strongly encouraged to apply.

White Ash Group