Unity Connected Solutions is a full-service communications provider specializing in the design, implementation, optimization, and management of voice, video, and data technologies. We aim to enhance business productivity, efficiency, and communication quality. At Unity Connected Solutions, we collaborate closely with our clients to address their most critical communication challenges, partnering with them to deliver tailored solutions that meet their specific business needs. Our company is "Driven by Customers, Powered by Trust."
Summary
Unity Connected Solutions is hiring a Business Development Manager to create and qualify pipelines for nurse call, access control, UCaaS, and other low-voltage solutions. You'll run targeted outbound, manage inbound, activate partners, and coordinate with internal teams to move prospects from first conversation to opportunity.
Key Responsibilities:
Market & Account Strategy
Define and maintain segmentation, conduct first-pass discovery calls
Build named account plans; map buying groups and track triggers.
Run multi-channel sequences (phone, email, LinkedIn) with daily activity and weekly conversion goals.
Triage inbound leads: monitor Contact Us and inbound calls; respond same-day (?2 business hours during office hours) and convert to qualified meetings.
Partner & Channel Programs
Co-sell and co-market with manufacturer partners.
Own PRM/MDF motions: activity plans, deal registration, claims, proof of performance, and ROI tracking.
Plan and host joint webinars/lunch-and-learns with pre-/post-event cadences that book meetings.
RFP Intelligence & Targeted Submissions
Monitor RFP portals; maintain calendars and early engagement.
Run Go/No-Go; when "Go," coordinate compliant submissions with Sales/Delivery (scope, SOW, pricing guardrails, references).
Where possible, pre-shape opportunities via discovery and partner alignment.
Events & Community (ROI-Focused)
Execute select trade shows, micro-events, and roundtables; manage logistics, onsite lead capture, and post-event follow-up sequences that convert to meetings.
Support flagship customer/partner events (agendas, vendor sponsorships, venue, speakers) with meeting targets.
Data, Tools & Reporting
Maintain Freshworks CRM and ERP data (contacts, roles, notes, next steps, tasks).
Use Apollo for list building, enrichment, and sequencing; coordinate with Five9 for marketing automation and contact database management.
Maintain sales collateral (decks, one-pagers, case studies) tied to outcomes and proof points--polish vs. reinvent.
Qualifications
5+ years in Business Development / BDR Manager / Growth role in B2B tech, telecom/systems integration, security, communication infrastructure, or healthcare technology.
Proven track record creating qualified meetings and sourced pipeline with measurable conversion to opportunities.
Hands-on with CRM/automation (Freshworks/Five9 or equivalents), prospecting (Apollo), and PRM/MDF portals (Avaya/Microsoft).
Familiarity with Canadian public-sector/healthcare procurement rhythms and RFP portals.
Excellent phone presence and concise, value-led writing; strong discovery and hand-off discipline.
Organized, deadline-driven; builds processes that scale across teams.
Nice to Have
Experience selling into senior-living/healthcare, municipalities, or multi-site enterprises.
Light analytics/design chops (UTMs, campaign reporting; PowerPoint/Canva polish).
Working Conditions
Hybrid office/client-site model; occasional evening webinar or event support.
Travel for client meetings, partner sessions, and selected events
Job Types: Full-time, Permanent
Pay: $75,000.00-$85,000.00 per year
Benefits:
Dental care
Disability insurance
Employee assistance program
Extended health care
Life insurance
Paid time off
RRSP match
Vision care
Work from home
Work Location: Hybrid remote in Markham, ON L3R 9W7
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