Job Description

BeLuce Canada is a privately owned subsidiary of Ascot Capital, the 3rd largest lighting group in Canada. We are committed to delivering the broadest, best-in-stock, quick-ship industrial lighting solutions in the Canadian market


We are growing rapidly in the industrial lighting sector and seeking a driven Business Development Manager to expand our presence in harsh and hazardous environment lighting applications.

Position Summary

In that role you will play a key role in expanding BeLuce's presence within Canada's industrial markets. This position combines business development, technical expertise, and relationship management to drive growth across key sectors such as oil & gas, mining, petrochemical, pulp & paper, and food & beverage. You'll serve as the main point of contact for end users, distributors, and industry partners, helping them find the right lighting solutions for harsh and hazardous environments.


This role is ideal for someone with a passion for technical sales, who thrives in dynamic industrial settings and enjoys building lasting partnerships that contribute to BeLuce's continued success.

Your main responsibilities will be the following:

Proactively call on industrial end-user accounts across key sectors including oil & gas, pulp & paper, mining and resource, heavy industrial, petrochemical, food & beverage, water treatment, and marine. Develop and strengthen relationships with electrical contractors, consulting engineers, EPCs (Engineering, Procurement & Construction), and industrial/electrical distributors. Support and collaborate with regional sales agents within your territory to drive market penetration and sales growth. Educate customers and partners on harsh industrial and hazardous location certification requirements. Provide technical guidance to identify the right lighting solutions for hazardous and harsh environments. Conduct presentations and product training sessions to demonstrate BeLuce's solutions and value proposition. Promote and sell BeLuce's full industrial lighting portfolio, including hazardous high bays, floodlights, linear strip fixtures, pendant low bay lighting, emergency/exit fixtures, corrosion-resistant marine washdown products, and NSF-rated food & beverage lighting. Identify niche market opportunities and develop tailored go-to-market strategies. Represent BeLuce at key trade shows, industry associations, and conferences (CGA, CIM, CWWA, EAC, PTAC, HazardEx North America, Alberta Construction Association, Alberta Industrial Heartland Association, Global Energy Show, Canadian Mining Expo, PDAC, WEFTEC Canada, ISA Automation Expo). Participate in speaking engagements, sponsorships, and networking opportunities to increase visibility and credibility. Promote BeLuce's competitive advantages, emphasizing Canadian-focused engineering, proven reliability, quick-ship product availability, and the strength of Ascot Capital, all while maintaining the agility and customer focus of a privately owned company.

Required Skills and Qualifications

Skills:

Ability to translate complex certifications and application requirements into practical lighting solutions. Proven ability to gain trust and credibility with end-users, engineers, and contractors. Deep understanding of the industrial ecosystem and decision-making process. Strong communicator comfortable delivering training, demos, and technical presentations. Entrepreneurial mindset, driven to uncover opportunities and close deals independently. Proactive in identifying niche markets and new revenue streams. Able to navigate diverse environments from corporate boardrooms to remote mining sites. Strong follow-up and determination to win in a competitive market.

Qualifications:

5+ years of business development, sales, or account management in the electrical, lighting, or industrial sector. Strong knowledge of industrial processes and environments (oil & gas, mining, heavy industrial, food & beverage, water treatment). Experience working with hazardous location (C1D1, C1D2) and harsh environment lighting solutions preferred. Established network with industrial end-users, contractors, EPCs, and distributors an asset. Proven track record of hitting and exceeding sales targets in technical or industrial markets.

BeLuce Canada is a privately owned subsidiary of Ascot Capital, the 3rd largest lighting group in Canada. We are committed to delivering the broadest, best-in-stock, quick-ship industrial lighting solutions in the Canadian market.