Our client, We Must, is a fast-growing custom printing company offering top-tier services in DTF heat transfers, screen printing, embroidery, and promo merchandise. This role is ideal for a relationship-driven sales professional who thrives on closing deals and building long-term client value. As Business Development Manager, you'll be at the forefront of client engagement, helping the brand grow across industries with tailored, high-impact solutions. If you're a confident communicator with a drive for results, this is your chance to shape brand growth in a dynamic environment.
Responsibilities:
Identify & Acquire New Clients
Research and target potential accounts in the promotional marketing, corporate merchandise, and apparel sectors.
Use outbound prospecting, networking, and industry events to generate leads.
Setup Meetings for the CEO with market leaders for deal closures where needed.
Build long-term relationships with existing clients to increase repeat business.
Understand client needs and offer tailored solutions from our range of printing and decoration services.
Develop and execute a sales plan to achieve monthly and quarterly revenue targets.
Maintain a healthy pipeline through CRM tools and consistent follow-up.
Attend trade shows, expos, and industry networking events to promote We Must's capabilities.
Stay informed about market trends, competitors, and new product opportunities.
Work closely with production, marketing, and customer service teams to ensure seamless order fulfillment.
Provide feedback to internal teams to improve product offerings and client experience.
Requirements:
Proven experience in B2B sales or Business Development, ideally in printing, promotional products, or apparel manufacturing. This is a Must
Strong understanding of sales cycles, prospecting techniques, and account management.
Excellent communication and negotiation skills.
Ability to manage multiple opportunities while delivering exceptional customer service.
Comfortable with CRM tools, prospecting platforms, and remote communication tools.
Self-motivated, goal-driven, and adaptable to a fast-changing environment.
Availability for local and out-of-state travel to meet clients and attend events.
Experience:
6-8 years
in a sales role, with a history of exceeding sales targets.
Strong familiarity with promotional marketing and custom apparel printing.
Preferred Education/Certifications:
Bachelor's degree in Business, Marketing, Sales, or a related field
Sales certifications such as HubSpot Sales, Sandler, or similar are considered an asset
Additional training or certifications in account management, CRM systems, or consultative selling is a plus
Work Location:
In-Office at Hamilton, Ontario.
Expected hours:
40 per week
Schedule:
Monday to Friday
Benefits:
Dental
Life Insurance
Paid Time Off
Ability to commute/relocate:
Hamilton, ON (reliably commute or plan to relocate before starting work - required)
Language:
English (required)
Job Type: Fixed term contract
Pay: $75,000.00-$85,000.00 per year
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