Job Description

Company Description

Be part of the journey!

Our mission is to be the preferred airline of our customers and our team.

Open-mindedness, concern for others, intelligence at work and, above all, a healthy dose of fun enable us to achieve great things every day, such as becoming the first international tour operator to obtain Travelife certification for our commitment to sustainable tourism. We have also won the title of world\'s best leisure airline several times over. And this is just the beginning.



As a key member of the marketing team, the Brand Specialist actively participates in elevating the brand through solid marketing strategies and campaigns in Canada and Internationally. You possess a strategic, data driven mindset and you\'re a passionate, creative thinker with strong organizational and project management skills.

Responsibilities

• Participate to the development of marketing campaigns from a strategic, creative and media standpoint;
• Manage and coordinate projects respecting budget, resources and timeline;
• Brief the marketing studio for print, radio, out of home, video, B2B advertising and special internal projects. Coordinate the various production, approval, and implementation steps;
• Work closely with the digital performance team in the planning and execution of digital campaigns;
• Prepare and implement communication plans while ensuring follow-ups with multiple stakeholders;
• Assist in planning the marketing activity calendar and execute brand initiatives;
• Collaborate closely with several internal teams and external partners;
• Analyze marketing campaigns and prepare presentation documents;
• Ensure continuity and cohesion between the various brand marketing activities (advertising, promotions);
• Ensure budgetary management and follow-ups based on performance objectives;
• Gather marketing trends, customer behavior and competitive landscape for insights and key learnings to help develop brand strategies and tactical plans.

Qualifications

• Bachelor\'s degree in Marketing, Advertising, Integrated Communications, or related fields
• At least 4 years of relevant marketing experience
• Creative and passionate about strong brand building
• Possess a strategic, data driven mindset and creative approach
• Background in consumer product industry strongly preferred
• Strong written and verbal communication skills in both English and French, with additional languages an asset
• Knowledge of traditional and digital marketing, experiential, and content marketing
• Excellent project management and organizational skills
• Ability to travel internationally occasionally
• Ability to manage several projects simultaneously

Additional Information

#LI-Hybrid

Employment Equity

At Transat, we foster an environment where inclusiveness, respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women, members of visible minorities, ethnic minorities, aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation, please contact us in order to work together in meeting adequately your needs. To facilitate the reading of this document, the masculine form has been retained.

Employment Equity

At Transat, we foster an environment where inclusiveness, respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women, members of visible minorities, ethnic minorities, aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation, please contact us in order to work together in meeting adequately your needs. To facilitate the reading of this document, the masculine form has been retained.

Air Transat