Job Description

You are as unique as your background, experience and point of view. Here, youxe2x80x99ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
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Are you a proven research expert who is obsessed with capturing client data and analyzing it to deliver actionable insights to drive improvements to brand funnel metrics? Sun Life is searching for the right candidate to step into our Senior Consultant, Brand Research role within the Canadian Client Experience Office (CXO) and help support client engagement across our Canadian business.
Reporting to the Director, CX and Market Research, this role will be responsible for supporting the brand health measurement program and research needs for the Sun Life Canada Marketing team. The goal is to leverage various forms of insights data, analytics and operational data to deliver actionable insights to help improve brand awareness and consideration.
What will you do?

• Conduct in-depth research to understand consumer behaviour, market trends, and brand positioning.
• Leverage multiple sources of data, including response data from brand and sponsorship tracking programs, primary proprietary research, media spend, earned media, social media monitoring, etc. to deliver insights to assess brand health, equity, and loyalty for driving business outcomes
• Foster relationships and consult with marketing partners to understand the client acquisition and retention strategies and plans as it relates to the brand consideration
• Provide an understanding of target audience by analyzing consumer preferences, behaviours, and pain points to tailor messaging and communications campaigns effectively
• Validate brand elements to ensure that visual identity and design choices resonate with existing and prospective clients Identify unique brand attributes and competitive positioning to help create distinct and compelling strategies
• Provide insights from ongoing brand tracking to refine marketing tactics for improving ROI and brand equity over time
• Explore customer motivations and cultural insights through advanced methods like ethnography, neuroscience, and semiotics
• Ensure insights align with brand purpose and marketing goals/objectives by applying deep knowledge of brand marketing principles and content strategy
• Deliver forward-thinking recommendations by leveraging understanding of social media platforms and trends
• Identify and articulate platform-specific opportunities for short-form video and social storytelling
• Conduct in-depth analysis to generate actionable insights and data-backed recommendations
• Develop customized reports and presentations connecting insights with client brand strategy
• Collaborate with Canadian business units and marketing teams to understand the brand funnel metrics
• Build a deep understanding of our key clients, client segments and personas (retail clients, group members, advisors, and sponsors) and their client journeys. Proactively share client insights with partners and team members and take clear steps to help build a xe2x80x9cclient-obsessedxe2x80x9d culture within Sun Life

What will you need to succeed?

• University degree in a relevant area or equivalent experience
• Minimum of 7 years of experience working on brand research at client-side or market research vendor
• Experience gathering client/customer insights through a variety of tools and methodologies including quantitative and qualitative, ethnography, neuro-science, semiotics, social media, etc.
• Strong data and analytics skills and applying these skills to deliver clear insights and a compelling story
• Proven experience and strong knowledge of various brand research metrics and how to best capture and share these to provide a broad and full picture of our marketing effectiveness
• Strong collaboration and influencing skills, working with cross-Business Unit groups to promote and deliver strong client engagement initiatives
• Effective and confident listening and communication, comfortable in a variety of situations with junior through to senior roles
• A strong, demonstrated record of accomplishment of driving business results and organizational change through brand health measurement and insights
• Excellent problem solving skills and communication skills with the ability to present a compelling argument for change

Whatxe2x80x99s in it for you?

• Great Place to Workxc2xae list for Best Workplaces for #HybridWork xe2x80x93 2022
• Great Place to Workxc2xae list for Best Workplaces for Professional Development in Canada xe2x80x93 2022
• Great Place to Workxc2xae list for Best Workplaces in Canada xe2x80x93 2022
• Named xe2x80x9cBest Places to Workxe2x80x9d by Glassdoor - 2021
• Canada Award for Excellence for Mental Health at Work - 2021
• Pension, stock and savings programs to help build and enhance your future financial security
• Work and professional development that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives
• A friendly, collaborative and inclusive culture
• Be part of our continuous improvement journey in developing the next greatest digital enterprise experience

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.
Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.
Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to .
We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you! Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.
We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.
Salary Range: 84,000/84 000 - 138,000/138 000
Job Category: Client / User Experience Design
Posting End Date: 05/06/2025 '