Job Description

Brand Marketing Associate January 13, 2023 *
Application Deadline: *January 27, 2023
Start Date: March 2023
Duration: Permanent \xe2\x80\x9cDo you know how to turn a phrase like nobody\xe2\x80\x99s business? Are you obsessed with concise, impactful writing? Do you have your eye on the social media horizon? Read on \xe2\x80\x93 this may be the role for you!
Put your creativity and industry knowledge to good use in Amii\xe2\x80\x99s new Marketing Associate, Brand role, delivering social media and content that inspires and connects with our audiences.
Working with the wider Amii team, you\xe2\x80\x99ll dig for stories and opportunities that showcase the appeal and merit of Amii and artificial intelligence. You\xe2\x80\x99ll apply your passion for social media to our channels, ensuring we\xe2\x80\x99re fully capitalizing on our online opportunities. And you\xe2\x80\x99ll make our mission \xe2\x80\x93 AI for good and for all \xe2\x80\x93 sing across our marketing and communication channels and materials.
If this piques your interest, please reach out! I\xe2\x80\x99d love to hear from you.\xe2\x80\x9d
Britt Ayotte, Marketing Specialist - Brand About the Role
The purpose of this role is to increase Amii brand awareness and grow our subscriber base.
Reporting to the Marketing Specialist - Brand, the Brand Marketing Associate is accountable for implementing product marketing strategies that grow brand awareness and subscribership for Amii.
The role focuses on achieving excellence in three main accountabilities:

• Copywriting and editing
• Content creation (e.g. blog posts, landing pages, case studies, downloadable whitepapers or e-books, and multimedia content such as video scripts and infographics).
• Cross-channel content marketing

Key Responsibilities:

• Research: Help position Amii as a market leader by staying on top of and sharing relevant market trends within the MARCOM team.
• Positioning: Develop a deep understanding of what Amii does, who our products are for, and how the products solve customer pain points in ways other solutions don\xe2\x80\x99t.
• Planning: Understand the journey people take to become customers of the various Amii products. Collaborate with internal departments (design, content, digital, product, sales) to implement marketing tactics that move people from awareness to consideration and evaluation.
• Content Marketing: Think like a niche media company. Support the implementation of a calendar of content marketing strategies that act like a magnet attracting the right people to Amii. Work towards making Amii the go-to information source for prospective and current funders, customers, students, researchers, media, etc.
• Social Media: Deliver channel-specific social media content that helps grow our following. Implement social media campaigns that convert followers into subscribers
• Copywriting: Write, edit and optimize content based on set campaign goals. Frame messages in a clear, concise, and compelling way.
• Content Creation: Create content that is authentic, educational, inspiring, and entertaining, never self-centred or sales-y. Content that Amii staff, students, partners, and customers are excited to share on their personal social media accounts.
• Evaluation: Tell stories that drive business outcomes. Evaluate project marketing strategies using relevant KPIs and feedback from existing and prospective customers.
• Optimization: Continually test and optimize. Use appropriate data to make content and strategy recommendations

Required Qualifications:

• 2-3 years of experience in communications, marketing and/or public relations
• 2-3 years of hands-on experience in social media management, content management systems, and customer relationship management systems (including marketing automation)
• Post-secondary education in a related discipline (Marketing, Communications, Production/Stage Management, Arts/Film Management)

Attributes and Expectations:

• Strong interpersonal communication skills for effective interactions with internal departments and external stakeholders. Operates with the highest standards of integrity and trust
• Exemplifies excellent verbal and written communication skills
• Highly organized and has the ability to manage a multi-stakeholder environment
• Exceptional time management and allocation skills
• Solid understanding of project management principles

What you\'ll love about us

• A professional yet casual work environment that encourages the growth and development of your skills.
• Participate in professional development activities
• Gain access to the Amii community and events

• A chance to learn from amazing teammates who support one another to succeed.

• Competitive compensation, including paid time off and flexible health benefits.

• A modern office located in downtown Edmonton, Alberta.

About Amii
One of Canada\xe2\x80\x99s three main institutes for artificial intelligence (AI) and machine learning, our world-renowned researchers drive fundamental and applied research at the University of Alberta (and other academic institutions), training some of the world\xe2\x80\x99s top scientific talent. Our cross-functional teams work collaboratively with Alberta-based businesses and organizations to build AI capacity and translate scientific advancement into industry adoption and economic impact.
How to Apply
If this sounds like the opportunity you\'ve been waiting for, please don\xe2\x80\x99t wait for the closing January 27, 2023 to apply - we\xe2\x80\x99re excited to add a new member to the Amii team for this role, and the posting may come down sooner than the closing date if we find the right candidate before the posting closes! When sending your application, please send your resume and cover letter indicating why you think you\'d be a fit for Amii. In your cover letter, please include one professional accomplishment you are most proud of and why. Applicants must be legally eligible to work in Canada at the time of application. Amii is an equal opportunity employer and values a diverse workforce. We encourage applications from all qualified individuals without regard to ethnicity, religion, gender identity, sexual orientation, age or disability. Accommodations for disability-related needs throughout the recruitment and selection process are available upon request. Any information provided by you for accommodations will be kept confidential and won\xe2\x80\x99t be used in the selection process. Job Types: Full-time, Permanent