Job Description

Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.


Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?


At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds--and that's why we want you!


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What will you work on?

The Brand Manager is responsible for achieving financial growth profit targets for Canada. As a member of the Canadian Marketing team, you are responsible for supporting and informing the development, implementation, and management of the strategic and tactical marketing plans, to drive consumer demand in the Canadian Market for assigned portfolio of Brands.

How will you create impact?

Manage a portfolio of Brands and drive them to exceed annual corporate goals - revenue, margin, market share, and consumer demand in Canadian Market. Work with Agency partners to build media plans marketing activations that win the hearts and minds of Canadian Families. Understand and manage brand forecasting. Provide input to market forecast retail action plans that deliver on brand strategy. Support/deliver Toy Line Plan Management/Pricing - manage mix/pricing to achieve financial objectives. Assist roll ups, keep to pricing deadlines, liaise with Brand Finance and Sales. Ensure/support the management and implementation of Consumer Marketing Campaigns: Support budgets, including TV/Media planning, Digital, TV/Digital Commercial Production, PR, Influencers. Insure all 'go to market assets' are available for Canadian launch. Lead reporting and analysis of POS. Make recommendations and manage marketing plans based on item and brand retail performance. Partner with Shopper Marketing Sales on establishing best in class retail plans Collaborate with Canadian Sales team for Customer specific plans - product lines, In Store programs, brand promotional guidelines, channel exclusives In partnership with Sales, present to trade/retail partners, through previews retailer/buyer meetings, to secure necessary levels and breadth of retail support. Use all tools available (e.g., BI, POS, NPD, brand health checks, mix management) to evaluate and ensure high turns at retail. Build strong alignment collaboration with the GBT (Global Brand Teams) and Canadian Marketing Teams to fully understand and establish NA synergies.

What are your skills and experience?

Strong project management and presentation skills. Breadth of experience in media marketing plan development. Analytical and resourceful - ability to apply data driven insights to commercial business decisions Consumer product brand management experience in a new product-oriented industry, preferably working with toy, entertainment, fashion, or other pop culture products. Ability to navigate or learn new systems - BI, SAP Experience managing brand PL with proven results of achieving profitability targets.


#LI-Hybrid #LI-HM1

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

Growth and Career Opportunities Flexible Work Hours Innovation, Collaboration and Fun Comprehensive Benefits Other fun Perks!

What's it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn't for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.


Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.


Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at TAinquiries@spinmaster.com or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

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We do appreciate all interest; however only those selected for interview will be contacted.