Job Description

Company Name: Corby Spirit and Wine Limited

Location: Toronto, ON, Canada

Corby\xe2\x80\x99s portfolio of owned-brands includes some of the most renowned brands in Canada, including Wiser\'s Canadian Whisky, Lamb\'s Rum and Polar Ice Vodka. Through its affiliation with Pernod Ricard S.A., Corby also represents leading international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine\xe2\x80\x99s Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob\'s Creek, Wyndham Estate and Stoneleigh wines. An overview of the entire Corby portfolio shows over 5,000,000 cases sold annually, with Corby being a significant importer of wines and having an approximate 21 percent market share of spirit sales in Canada.

Why work at Corby? Because we are a great place to work! And we\xe2\x80\x99re not the only ones who think so. Corby was named one of Canada\xe2\x80\x99s Best Workplaces for 7 years by The Great Place to Work\xc2\xae Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices.

Note: At Hiram Walker and Corby Spirit and Wine, your safety and well-being are our top priority. As of December 1st, 2022, Covid vaccinations will not be required of new and existing employees, but we strongly encourage everyone to follow local public health recommendations, including keeping vaccinations up to date.

Position Summary

This is a newly appointed Brand Management role on the expanding Big Whiskies portfolio. Reporting into the Senior Brand Manager of Big Whiskies, this Brand Manager will work on a diverse portfolio of North American Whisky brands that have big ambitions for disruptive growth, including

1. Skrewball, a newly acquired peanut-flavored whisky brand from the US, that has experienced exponential growth since its inception in 2018 thanks to it\xe2\x80\x99s unexpected mix of sweet & savory flavors and their unapologetic \xe2\x80\x98black sheep\xe2\x80\x99 proposition. The award-winning American brand has the endorsement of celebrities across the globe and is already considered a top innovation in the Canadian market since its launch in 2021.

2. Lot40, an award-winning leading Canadian Rye Whisky brand with long-stranding recognition and credibility in the bartending community, that has the potential for explosive growth across Canada.

This exciting role requires someone who can demonstrate an entrepreneurial spirit and drive thought leadership by identifying creative ways to build brand equity and scale brands from the ground up, while managing A&P to deliver profitability. This role requires some understanding of consumer and market insights, experience with commercial and financial reporting, collaboration cross functionally and with agency partners, project management and executional excellence. A passion for brand execution, innovation, marketing strategy and business development is critical to success in this role.

Key Responsibilities and Accountabilities

• Development of annual strategic plans to deliver continued growth, both in brand equity and commercial, by localizing global brand visions and developing local brand positionings where needed
• Develop and implement communication campaigns delivering on the brands\' key equity challenges to recruit new consumers
• Ensure media-to-shelf visibility, translating the communication platform to the shop floor as well as on-premise activations, all designed to recruit more households
• Build a robust innovation pipeline through careful product introduction planning, working cross-functionally with the brand owner, sales, finance, and logistics to secure a commercially viable product and a solid route to market
• Keep the portfolio top of mind internally and build quality and trusting relationships at all relevant levels of the organization, as well as across functions and regions, through strong interpersonal skills, integrity, influencing skills, and delivery
• Analyze both commercial and brand health data to complete monthly business performance reports translating insights into action
• Create and own the budget plan, ensuring resource allocation is in line with the strategy and maximizing impact, and take responsibility for the P&L, tracking and explaining both positive- and negative developments

Preferred Education and Experience

• Minimum 3 years of marketing experience in the drinks industry or premium FMCG
• A University degree in Marketing or a similar field

Other Skills Required

• Strategic vision to ensure consistent plans that will deliver on the long-term business priorities
• Strong business acumen and growth mindset, constantly searching for opportunities to drive business impact
• Operational excellence, multitasking many complex initiatives with strong organization skills
• A go-getter attitude, you don\xe2\x80\x99t get overwhelmed by big challenges but thrive on them
• Entrepreneurial mindset and creative problem-solving skills
• Strong collaborator, you seamlessly work cross-functions to solve problems
• Strong presentation and influencing skills to convince stakeholders

In Exchange we offer a competitive base salary, annual bonus opportunity, comprehensive medical benefits, company sponsored retirement and stock purchase programs and the opportunity to work and learn in an inclusive environment with a global Beverage Alcohol Leader, Pernod Ricard.

We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age and gender.

Corby Spirit and Wine Ltd is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. Should you require accommodation during any phase of the recruitment process or wish to view our accommodation policies, please contact the Human Resources Department at

Thank you for your interest in Pernod Ricard and its subsidiaries, Corby Spirit and Wine Limited and Hiram Walker & Sons Ltd. All resumes submitted will be reviewed by our recruitment team and kept on file for six months in consideration for this and future opportunities. Please note that only those applicants selected for an interview will be contacted. Please do not contact provincial offices directly as all recruitment is coordinated through the Corporate Office in Toronto.

Job Posting End Date:

Target Hire Date: 2023-05-15

Target End Date:

Corby Spirit and Wine Limited