Job Description

Brand Manager - Splenda Canada

Remote - Ontario (preferred)

Full-time | CPG Industry | Marketing & Brand Leadership

About Us

Splenda is one of the world's most recognized low-calorie sweetener brands, trusted by millions seeking a balanced and healthier lifestyle. In Canada, we're focused on building deeper connections with new and existing consumers through brand storytelling, innovation, and flawless in-market execution.


We're looking for a

Brand Manager

who can think strategically and act decisively, someone who thrives in a fast-paced environment, takes ownership, and is eager to make an impact. This role is ideal for a marketing professional who's equally comfortable developing big-picture brand plans and executing detailed retail activations.

Key Responsibilities

Lead brand strategy and execution

for Splenda across the Canadian market, ensuring alignment with global brand positioning and local consumer insights.

Plan and activate marketing campaigns

across digital, retail, shopper, and media channels to drive awareness, trial, and loyalty.

Execute and optimize retail media programs

in collaboration with key customers and partners (e.g., Loblaw Advance, Walmart Connect, Metro, Sobeys, etc.).

Manage the brand P&L

, budgets, and forecasts, ensuring strong ROI on marketing investments.

Collaborate cross-functionally

with sales, insights, commercialization, and agency partners to deliver best-in-class marketing programs.

Analyze brand performance, category dynamics, and competitive trends

to identify growth opportunities.

Support innovation initiatives

, including product launches, packaging updates, and new communication platforms.

Balance strategic and hands-on work

--from leading business reviews to managing creative assets and campaign execution details.

Qualifications

Bachelor's degree in Marketing, Business, or related field.

5+ years of progressive marketing experience

in the

Canadian CPG industry

(food/beverage experience preferred). Proven ability to

plan and execute marketing programs

within the

Canadian retail landscape

. Experience with

retail media platforms

and shopper marketing activation is strongly preferred. Demonstrated success working in a

fast-paced, entrepreneurial environment

where initiative and independence are essential. Strong understanding of

consumer insights, brand positioning, and category management

. Excellent communication, analytical, and project management skills. A

self-driven, resourceful, and results-oriented

professional who thrives when balancing multiple priorities. Ability to travel to U.S. based headquarters, access to own vehicle, must be legally eligible to work in Canada without sponsorship.

Why Join Us

Opportunity to lead a powerhouse brand in the growing health & wellness space. High visibility within a collaborative, ambitious, and fast-moving organization. Remote work environment offering flexibility and autonomy. Competitive compensation, bonus potential, and benefits.

Ready to make an impact?

Apply now and help shape the future of sweetness in Canada with

Splenda

.