Job Description

Brand Manager

HPG Brands - Debco & BCG

Are you ready to shape the voice of two of the most dynamic brands in the promotional products industry? If you live and breathe brand storytelling, crave creative freedom, and thrive in fast-paced environments, this is your moment. HPG, the powerhouse behind 10 leading brands in the promotional products industry, is on the hunt for a bold, imaginative, and strategic

Brand Manager

to champion

Debco

and

BCG

; two trailblazers in branded merchandise and emblematic solutions. Debco is Canada's go-to supplier for promotional products, trusted by some of the biggest brand names across North America. BCG is rewriting the rules of emblematics, growing faster than any competitor in the space.

Working out of the Concord, Ontario office, you'll be the heartbeat of Debco and BCG's brand presence. You'll craft compelling marketing campaigns, spark engagement across every channel, and bring our brand stories to life in ways that captivate and convert. You'll collaborate with our award-winning Creative and Channel teams, and report directly to HPG's Senior Brand Manager. Responsibilities include development of multi-channel campaigns across email, web, print, social media, direct mail, and in-person events. We're looking for a Brand Manager that is passionate, driven by results, inspired by creativity, and always looking for the next big idea.

If you're ready to make waves, build legacy, and have a blast doing it, let's talk.

REQUIREMENTS

1-3 years' experience A very, very (did we mention very?) strong sense of creativity is imperative to be successful in the position Work under pressure and with strict timelines, a sense of humor will help here An exceptional level of organization is a must Needs to be able to multi-task with minimal errors A 'can-do' attitude with a strong team player ethic is essential Strong problem-solving skills and a personal sense of responsibility Must be able to wear multiple hats and go with the flow Conduct all activities in accordance with high ethical standards, high energy, outgoing personality/friendly and professional attitude Committed to quality service to customers and fellow employees, with professional oral, listening, and written communication skills, and capable of preserving confidential or sensitive information Most importantly: Must be a self-starter, cannot sit around and wait for things to happen

GENERAL ROLE

In collaboration with the Brand, Channel, and Creative teams; execute marketing campaigns, while providing support in the creation of long-term marketing strategies Ensure all initiatives are executed using data-driven decisions, are on strategy, on tactic and using the brand voice Collaborate with other HPG Brand Managers on campaign ideas for other HPG brands Communicate promotion strategies internally, as well as to customers, via programs that inform the organization of key promotions, internal partnerships, and selling strategies that will maximize the brand's exposure and profitability Ensure all marketing and company collateral is compliant with our brand vision and voice Develop email campaigns, create marketing collateral, and industry-specific communications Be the social media voice for the brand by directing strategy for Facebook, Instagram, TikTok, LinkedIn and other industry-specific social media platforms Interact with our top customers, building marketing platforms & a creative calendar tailored to their needs Analyze trends in the market and create a company marketing strategy around them Oversee ongoing creative development of our websites and work with our designers and channel team to ensure their success Coordinate and support all tradeshows/events for the brand, in collaboration with our sales team Support our MLRs (multi-line Reps) with their business development activities Participate and collaborate in weekly meetings with Marketing Team members with recorded minutes, ensuring the conclusion of all action items Organize and run meetings with the Sales and internal teams to discuss promotional campaigns, with recorded minutes ensuring the conclusion of all action items

ASSETS

Bilingual - French & English Adobe Program Skills (e.g. Photoshop, Illustrator, InDesign)
Job Types: Full-time, Permanent

Pay: From $65,000.00 per year

Benefits:

Dental care Extended health care Life insurance Paid time off
Location:

Concord, ON L4K 4R3 (preferred)
Work Location: Hybrid remote in Concord, ON L4K 4R3