Fluent Software Group is part of Valsoft Corporation's family of operating groups, a global leader in acquiring and growing vertical market software companies. We focus on specialized industries where deep expertise truly makes the difference.
At Fluent, we give founders and their teams a forever home, preserving their culture and momentum while unlocking new resources, technology, and proven operational playbooks that fuel sustainable, long-term growth.
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The Opportunity: Brand & Growth Marketer
We are looking for a Brand & Growth Marketer to own Fluent and it's portfolio businesses show up in the market.
This role is responsible for elevating brand presence, redesigning and managing the website, leading major product and company launches, and building meaningful visibility across the industry. You'll be a hands-on builder who can turn ideas into execution and act as a strong advocate for the business internally and externally.
This role works closely with group leadership, founders and operators across the group and our businesses.
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What You'll Own
Brand & Website Ownership
Lead the refresh and redesign of the company website(s), including structure, messaging, content, and visuals
Own brand positioning, voice, and consistency across all customer-facing touchpoints
Develop and maintain high-quality website and brand content
Partner with designers, developers, and external vendors as needed
Launches & Go-To-Market
Plan and execute major product launches and go-to-market initiatives
Build launch strategies that drive awareness, credibility, and excitement in the market
Translate product value into clear, compelling messaging
Content & Marketing Communications
Create and oversee marketing content across web, launch assets, and communications
Lead marketing communications and group-wide updates
Support leadership positioning through thought leadership, securing podcast exposure, and industry visibility
Events & Industry Presence
Support and help execute events, summits, and industry initiatives
Own branding, messaging, and promotional support for events
Help expand the company's presence within its industry ecosystem
Collaboration & Advocacy
Act as a strong internal advocate for the business and its growth
Work closely with leadership and cross-functional partners
Bring structure, clarity, and momentum to marketing initiatives
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Who You Are
Qualifications
1-3 years of experience in marketing, brand, growth, content, or a related role
Hands-on experience contributing to websites, brand assets, or marketing campaigns
Strong storytelling, messaging, and content creation skills
Foundational knowledge of marketing fundamentals, including SEO, analytics, and digital performance
Experience using common marketing tools and platforms (e.g. CMS tools like Webflow/WordPress, Google Analytics, SEO tools, email or social tools)
Comfortable executing while learning, you don't wait for perfect direction
Excited to build, test, iterate, and grow alongside a scaling software business
Interest in B2B, SaaS, or technology-driven products
Nice-to-Haves
Experience working in or alongside portfolio companies or high-growth environments
Exposure to events, PR, or podcast outreach
Experience managing agencies or freelance partners
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Why Fluent?
High Autonomy, High Impact: Own your work from Day 1
Serious Career Growth: Exposure to scaling software businesses across the Fluent portfolio
Learning-Driven Culture: We invest heavily in talent development
Entrepreneurial Energy: No two days look the same
Competitive Offer: Compensation, health, dental, vision, PTO, and more
Team-First Mindset: Regular events, collaboration, and global connections
Join Us
Help us scale incredible software companies--without losing their entrepreneurial edge. At Fluent, you'll have the opportunity to shape brands, drive visibility, and make a real impact from Day 1.
#FluentSoftware
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