Job Description

Brand Digital Lead (Content & Influence)

Growth path:

Creative Direction / Brand Strategy

Location:

Remote-friendly (Province of Quebec) o Hybrid

Employment:

Full-time

Company Overview -- Aupale

Aupale Vodka is a Canadian luxury spirits brand born in Montreal and inspired by the purity of Northern glaciers and the aurora borealis. Our flagship vodka is crafted with glacier valley spring water, distilled seven times, and has been recognized internationally for its smooth character and award-winning design. Since launching in 2021, Aupale has grown from local beginnings to global distribution across North America, Mexico, Europe, and Asia, driven by our distinct aesthetic and premium brand ethos.

We are more than a spirits company -- Aupale is a design-forward, culture-driven lifestyle brand. Our growth depends on building a strong digital presence that tells our story, engages global audiences, and positions us at the forefront of modern luxury.

Role Overview

We're looking for a

Brand Digital Lead

to own and elevate Aupale's digital voice across global markets. This role is both strategic and hands-on -- you'll shape our digital presence, manage campaigns, and bring the brand to life through premium social content, influencer collaborations, and experiential activations.

As a creative maker, you'll shoot, edit, and craft content that reflects Aupale's luxury identity, while driving measurable engagement and reach. You'll oversee digital campaigns end-to-end, from concept to execution, ensuring consistency across channels. You'll also manage communications with influencers and partners, and translate cultural moments -- from pop-ups to impact events -- into hype that builds community and brand equity.

You'll report to:

Founder/CEO (and collaborate closely with marketing partners, regional consultants, and creators).

What You'll Do

Create visual assets: short films, reels, photography, and graphics. Write and publish engaging posts that embody brand values. Collaborate with mixologists, chefs, and lifestyle creators to generate authentic content. Encourage and manage UGC/micro-creator programs. Manage online marketing campaigns with influencers. Maintain brand standards and compliance across all digital channels. Track performance, test creative ideas, and share learnings with leadership.

Tools You'll Use

Camera + editing software (Premiere, Final Cut, or similar), Canva/Adobe Suite, social platforms (IG, TikTok, YouTube, Pinterest), project management tools (Asana/Notion), and analytics dashboards.

What We're Looking For

Creative Execution

- Skilled at shooting, editing, and designing premium digital content with a luxury/minimalist aesthetic.

Campaign Management

- Planning and running digital campaigns with measurable results.

Influencer Relations

- Manage and grow partnerships with influencers and creators.

Event Activation

- Manage live brand moments into digital hype and storytelling.

Brand Stewardship

- Protects and evolves a consistent luxury identity across all channels

Entrepreneurial Drive

- Resourceful and proactive, thrives in a lean, fast-scaling environment. Confident in crafting posts and captions that drive engagement. Detail-oriented with high standards for premium look and feel. Curious, ambitious, and eager to learn new tools (AI training provided).

Success Looks Like

Delivering a consistent, engaging digital identity that strengthens credibility, drives influence, and supports Aupale's global growth.Consistent, premium content across channels. Strong creator/partner relationships producing authentic work. Brand identity protected and elevated in every market.

Growth Path

First 30 Days

- Deep dive into Aupale's brand identity, tone, and luxury positioning. Publish the first content series, set up baseline performance tracking, and get hands-on with digital tools and workflows.

By 60 Days

- Establish initial creator and influencer partnerships, launch a UGC/activation program, and support the roll-out of GTM initiatives in new markets through digital campaigns and storytelling.

By 90 Days

- Deliver a repeatable content calendar tied to ongoing GTM activity, demonstrate measurable growth in engagement and reach, and establish clear best practices for scaling campaigns, activations, and influencer programs.

Details

Reports to:

Founder/CEO

Works with:

regional consultants, creators, agency partners

Compensation:

competitive, with benefits and PTO

Remote-friendly, with occasional in-person needs

Job Type: Full-time

Work Location: In person