Job Description

WOW 1 DAY PAINTING is poised to

redefine our market position

. We need a

strategic, analytical and hands-on Brand & Creative Manager

to be the definitive voice and visual standard for our brand as we

re-accelerate growth

across our franchise system. This role is pivotal in shaping and strengthening our brand; you will own the creative process from high-level strategy to final asset delivery. You will ensure brand consistency and a compelling customer experience at every touchpoint. If you excel at establishing elite standards under pressure and leading a rapid creative mobilization, this is the role for you.



You are a

battle-tested leader

who turns brand potential into tangible market share. You are known for having the rigor to

establish consistent standards

and the vision to create campaigns that capture attention immediately.




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WHAT PEOPLE SAY ABOUT YOU

A Strategic Leader -

you possess the expertise to quickly evaluate a brand footprint and implement the necessary creative strategies to lock in consistency and boost market perception.

A Production Velocity Expert -

you thrive on managing high-stakes creative production (large shoots, digital pipelines) to ensure assets are delivered on time, on budget, and with an uncompromising "WOW" quality level.

The Accountability Catalyst -

you act as the final quality gate, ensuring every piece of creative powerfully reinforces the brand promise and drives the specific outcomes (leads, adoption) necessary for franchise success.

A Data-Informed Operator -

you build creative roadmaps rooted in performance data, understanding that in this environment, creative output must have a tangible, positive ROI.

You are a High-Leverage Self-Starter

who sees roadblocks as problems to solve immediately through creative solutions, not obstacles to slow down momentum.



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YOUR MANDATE AT WOW 1 DAY PAINTING

Your mandate is to ensure the brand message is sharp, consistent, and highly effective across all channels, directly supporting the franchise network's ability to convert customers and re-establish momentum.

Establish the Gold Standard & Content Cadence

: Immediately establish and enforce the brand's content guidelines (the "Gold Standard"). Lead the development and execution of the full, integrated content calendar across all digital channels, including email and social media, ensuring unified messaging and consistent cadence.

Engineer High-Impact Creative Campaigns

: Transform ambitious business goals into aggressive, conversion-focused creative strategies and final assets. Directly manage the end-to-end creative launch for all seasonal campaigns across email, social, digital, and mass media channels.

Command Full-Spectrum Production

: Go beyond planning; you will plan and manage two major video/photo shoots annually, ensuring rigorous brand consistency and high production value.

Empower Franchisee Marketing

: Act as a critical partner to the franchise support teams, designing marketing tools that are simple to deploy, 100% compliant, and demonstrably effective at generating local business.

Drive Measurable Brand Health

: Implement rigorous tracking for brand awareness, lead quality, and franchise effectiveness metrics, using findings to pivot creative strategy quickly for maximum impact.



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WHAT YOU BRING TO THE TABLE

Transformative Brand Leadership

: History leading creative strategy through periods requiring significant brand alignment and performance reinforcement across a multi-location system.

Franchise/Multi-Unit Acumen

: Proven ability to develop systems that drive high adoption rates of creative assets among independent business owners.

Full-Spectrum Creative Management

: Expert command over directing external agencies, freelancers and teams to produce high-quality work for digital, video, and print channels.

Results Ownership

: A portfolio that demonstrates a direct link between your creative strategy and quantifiable business results (e.g., improved conversion rates, better lead quality).

Action Bias

: A track record of moving quickly to test, iterate, and deploy creative solutions that solve immediate business needs.



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COMPENSATION & BENEFITS

Salary is $90,000 to $100,000 per annum (The actual salary offered will be commensurate with education, experience, and internal parity). The Total Compensation Package includes Extended Health and dental. Focus on your development through our professional development programs. Enjoy a variety of health and wellness initiatives, including access to gym facilities at our corporate head office. Speak to us to learn more about what we offer.

HYBRID WORK ENVIRONMENT

We have created a hybrid work model that helps us get together to Collaborate, Celebrate and Connect while enjoying the flexibility of working where it makes sense for you. For this role's duty and responsibility, we anticipate that you will come into the office one to two times per month.

THE HIRING PROCESS

Pre-Screen - Let's talk about your experience, goals & excitement for this role! Interviews - We know this is as big of a decision for you as it is for us, which is why our interview process is designed to be both engaging and transparent. References & Background Check
We use audio recording transcription for our interview practices

ABOUT US

O2E Brands has been named one of Canada's Best Workplaces 14 times and made Newsweek's top 100 list of "Most Loved Workplaces" at #14, the only Canadian company! Check out our culture on (YouTube) & social media! We value diversity and inclusivity--accommodations available upon request.




?? Ready to take your career to the next level? Apply today!





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