Job Description

Reporting to: Director, Brand



Location: Vancouver or Courtenay, BC

POSITION OVERVIEW

The Brand Coordinator will support initiatives at Waypoint to increase online visibility, regional


presence, and uphold our long-standing reputation in our communities. The role will have the


opportunity to partner with a team of passionate brand and marketing professionals to collaborate and


develop creative strategies, helping us stand out with our client-first philosophy.



This is a hybrid role with the flexibility to work in-office or in-branch based on the needs of the role


and/or as required be management. Preference will be given to candidates that can work hybrid in


Vancouver or Courtenay. Occasionally evenings and weekends to support campaigns and events is


required.

RESPONSIBILITIES:

Digital Presence & Brand Management

Contribute to the development and execution of organic social media strategies and content

across all digital platforms.
Respond to Google reviews, aligning with the company's client-first philosophy, and escalating

feedback and comments to the appropriate managers when necessary.
Monitor engagement metrics and actively implement tactics to grow the company's digital

community.
Collect and analyze metrics on digital performance, providing reports to assess trends, measure

impact, and evaluate the return of investments of different strategies.
Assist with market research to identify emerging trends and opportunities for strategic brand
development.

Campaign & Marketing Support

Assist in the planning and delivery of external marketing campaigns across all lines of insurance
(Auto, Personal Lines, Commercial Lines).
Provide design and layout support for presentations and client-facing materials using applications
such as PowerPoint and InDesign.
Ensure branch consistency across all marketing touchpoints and materials. Ensure that all internal teams and external partners adhere to established brand guidelines.

Templates & Communication Tools

Coordinate email campaigns, including scheduling, list management, and layout execution. Organize and maintain headshot files and workflows, with a focus on automation and efficiency. Identify process gaps and areas for improvement and proactively recommend solutions.

Additional duties and responsibilities may be added during the course of employment.

REQUIREMENTS:

Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 3 years in a similar role. Must be able to work occasional weekends and evenings to support events. Familiar with design and presentation tools such as Adobe InDesign, Microsoft Office Suite, and

more.
Strong written and verbal communication skills, with the ability to produce clear, compelling

content.
Excellent organizational skills with the ability to manage multiple projects and meet deadlines. A creative mindset with an eye for aesthetics and consistency. Is independent, self-motivated, and proactive, but also able to work in a collaborative team. Eagerness to learn about the business/industry and grow from within.

Waypoint is actively committed to supporting diversity, equity, and inclusion. We serve and recognize and

respect human differences and similarities. We value the diversity of people and actively encourage women,

indigenous peoples, members of visible minorities, people with disabilities, and lesbian, gay, bisexual, transgender,

and queer (LGBTQ2+) persons to apply.