Job Description

Compensation Information: $75,000 to $80,000 per annum
Physical Requirement: Medium; work activities involve handling loads up to 20kg; predominantly in an indoor setting.
This job position requires physical presence at the designated location.
The perks and benefits you'll get to enjoy:

• Winter/Summer Season Lift, Trail and Golf passes
• Initial entitlement to three weeks of paid vacation
• Benefits plan and additional wellness components, including Health Spending Account and EFAP
• Participation in our RRSP and matching DPSP programs
• Company supported training and professional development opportunities
• Dining discounts within our hotel & Resort-owned outlets
• Retail discounts in our Resort-owned outlets
• Friends and family rates at the Sun Peaks Grand Hotel
• Reciprocal programs with partnering ski areas & hotels
• Eligibility for our 'Pay for Performance' incentive bonus program (after qualifying period), awarded to top performers

Skills you bring with you:

• Post-secondary education in Marketing, Communications, Journalism, or a related field.
• Minimum 5 years of experience in communications, PR, journalism, or digital media, preferably in tourism, hospitality, or resort industries.
• Experience leading a team with direct reports.
• Strong writing, editing, and content development skills across digital and print platforms.
• Hands-on experience with social media channel management, content creation, and engagement.
• Demonstrated ability to manage media relations and draft press materials.
• Familiarity with email newsletter platforms and communications technology tools.
• Strong organizational and project management skills; proven ability to handle multiple priorities.
• Proven ability to collaborate cross-functionally with creative, digital, marketing, and operational teams to achieve shared goals.
• Experience coordinating crisis communications and reputation management preferred.
• Knowledge of analytics tools for tracking communications performance.
• A passion for outdoor recreation (skiing, snowboarding, biking, golfing) considered an asset.
• Must be able to ski or snowboard confidently.
• Valid driver's license.

Primary Responsibilities:
Brand Strategy & Messaging Execution:

• Translate brand strategy into actionable communications plans across owned, earned, and shared media.
• Craft and edit copy for campaigns, press releases, newsletters, blogs, social, and web, ensuring brand voice and consistency.
• Develop messaging frameworks and content calendars that support seasonal campaigns and corporate initiatives.
• Ensure in-resort communications (signage, guest messaging, village touchpoints) align with brand standards.
• Coordinate brand direction with internal departments, Tourism Sun Peaks, and external partners to ensure alignment across all initiatives.
• Collaborate with the Creative Manager on creative direction, campaign execution, and event-related communications.
• Work in partnership with the Web & E-commerce Manager on website copy, product launches, and campaign landing pages.

Media & Public Relations:

• In partnership with the Director, manage media relations, including drafting and distributing press releases, coordinating interviews, and maintaining media lists.
• Support proactive earned media opportunities while monitoring coverage to track brand reputation.
• Assist with community relations and stakeholder communications to support local engagement.

Digital & Social Media:

• Manage daily operations of all SPR and SPG social media channels, the Meltwater platform, including content creation, scheduling, monitoring, and engagement.
• Collaborate with the Marketing team members on campaign alignment, ensuring organic social reflects paid initiatives while protecting brand integrity.
• Oversee newsletters (messaging-driven), ensuring timely, brand-consistent distribution.

Internal & Guest Communications:

• Coordinate internal messaging, newsletters, and employee updates in collaboration with the Communications Coordinator.
• Oversee guest-facing communications such as operational updates, event messaging, and crisis response notices.
• Support community and partner communications to reinforce positive relationships.
• Oversee the Internal Communications and Collaboration Platform: Alpine Connect 2.0 (Beekeeper).

Crisis & Issue Response:

• Maintain crisis communications protocols and issue management playbooks, ensuring readiness for rapid response.
• Draft holding statements, FAQs, and response content under direction of the Director.

Team Leadership:

• Supervise and mentor coordinators and specialists within the brand & communications function (Digital Media, Communications, Communications Technology).
• Provide day-to-day project oversight, ensuring deadlines and quality standards are met.
• Report progress, risks, and recommendations to the Director of Brand & Communications.

Why join us?
We are Canada's second-largest ski area and a passionate team committed to providing the finest mountain resort experience to our guests.
Our people are at the heart of what we do, making a difference to our guests and our workplace every single day. That's why we invest in the employee experience; to ensure everyone can be at their best and live our values.
No matter who you are, or your career journey to date, once you join the team at Sun Peaks, you'll get to feel part of our special community right away. You and your wellbeing matter to us; you'll have plenty of opportunities to grow and learn, as well as enjoy everything our beautiful mountain resort has to offer. In return, we expect you to be passionate about working together to create special memories for our guests, while taking care of our precious environment for others to enjoy into the future.
We are an equal opportunity employer, committed to building a diverse and inclusive culture, and encourage applications from all qualified individuals.
We acknowledge that we live, work, and play on the traditional territory of the Secwepemc People.
Apply Now (copy & paste the link into a new browser): https://sunpeaks.clearcompany.com/careers/jobs/5a027271-997d-f55d-482b-8da4235b433e/apply?source=3541665-CS-58771

Skills Required